No doubt you’ve heard a business owner say, “Our people are our greatest asset.” At Havas Formula, we don’t view our people as assets. They bring more than just skill or talent to our organization. They also share their unique personalities, passion for the work and a commitment to the company. In short, they are each a member of our work family. For this reason, we are constantly looking at ways to make their experience here more personally fulfilling and rewarding. To this end, this month we launched two new programs that put our people first: Trading Places is providing two employees the opportunity to experience a three-week immersion into each other’s division. Our leadership team nominated a pool of eight worthy candidates, and each vied for the two available positions via written/video submissions. In September, our winners in New York and San Diego will trade places, working alongside new teammates and on new accounts to gain a fresh perspective of the agency. Meanwhile, our Legends Program is aimed at acknowledging tenured employees with special gifts and rewards for their dedication by recognizing milestone anniversaries ranging from one to 20 years.
Michael A. Olguin, President
Havas Formula Named Jaguar Land Rover AOR
Jaguar Land Rover, the renowned British manufacturer of Jaguar and Land Rover automobiles, has retained Havas Formula as the company’s North American public relations agency of record, as reported by AdAge. The agency will service the account with a bicoastal team comprised of individuals from both the Los Angeles and New York offices. Havas Formula’s program spans automotive and lifestyle media relations; additionally, the agency will work with Jaguar Land Rover’s internal team to manage business and corporate PR. Selected from an original field of 15 firms, Havas Formula was awarded the account based on the agency’s category expertise, creativity and integrated team approach.
Havas FORMULATIN Executes ‘Wonderful’ Soccer Campaign
Havas FORMULATIN executed an integrated soccer campaign on behalf of its client, Wonderful Pistachios, to increase brand awareness and consideration among Hispanic adults in California and Texas. The team partnered with Mexican celebrity soccer player Jared Borgetti, who served as brand ambassador among media and consumers, positioning Wonderful Pistachios as the ideal snack to enjoy during the Copa Centerario soccer tournament in the U.S. Borgetti met more than 850 fans during “meet & greet” events held at Hispanic retailers such as Northgate Market, La Fiesta and Fiesta Mart. During these sessions, consumers received autographed merchandise and Wonderful Pistachios samples while learning more about the snack’s health benefits. Proactive media outreach yielded interest from Telemundo, LATV and La Prensa, among others, and more than 14.5 million impressions. Additionally, Wonderful Pistachios demonstrated its support of Hispanic communities by donating $3,500 to local youth soccer leagues in an effort to promote healthy, active lifestyles.
Havas Formula Hosts FTD Media Event for Editorial & Social Teams
To launch FTD’s new Homegrown Collection of artist-designed, American grown floral arrangements, Havas Formula hosted a special event for editors and social media teams from some of the most influential national media outlets. FTD Lead Florist and collection designer Andrea Ancel taught attendees how to arrange their own bouquet at home using flowers featured in the collection. The event was designed to not only create excitement for the launch, but also to give these powerful influencers an experience that would drive immediate social media engagement. Among the 30 attendees were representatives from BuzzFeed, ELLE, Cosmopolitan, Good Housekeeping, Family Circle, HGTV, Marie Claire, People, and Huffington Post. Combined impressions from coverage—which included online, Facebook Live, Instagram and Snapchat—equaled nearly 13 million.
Havas Formula Chicago Lands Top-Tier Coverage for Hefty® Ultra Strong™ Campaign
To support a national, multimedia product launch campaign from Hefty® and Havas Worldwide Chicago, Havas Formula Chicago executed an aggressive media relations program to secure coverage of the humorous new spots. Unveiling a fresh take on the famous “Hefty®! Hefty®! Hefty®!” chant, the advertising campaign stars WWE Superstar John Cena, who embodies Hefty’s strength and humor, and actor/comedian Rob Schneider, who plays his wimpy counterpart. The ads are introducing the brand’s Ultra Strong™ trash bags—Hefty’s best bag ever for a new low price. Coverage of the campaign’s launch spanned multiple verticals, including business publications Fast Company and Forbes, sports outlets Sports Illustrated and FanSided, celebrity/entertainment magazine Us Weekly, and lifestyle site Uproxx. Combined, the placements yielded more than 170 million impressions.
Slendertone Featured in ‘Fitness Lab’ Video
Resulting from Havas Formula NY’s proactive media outreach and seeding efforts behind Slendertone Connect Abs, coverage featuring the product included a new Fitness magazine online video, “What Fitness Editors Really Think About the Latest Gear and Gadgets.” The nearly three-minute segment included a detailed review of the product, how it works and appreciated features of the associated app. Fitnessmagazine.com reaches close to 4 million viewers per month.
Havas Formula NY Gets Bugaboo on The Bump
Havas Formula NY has been managing an ongoing PR campaign for the Bugaboo Runner, a unique stroller designed for active parents. The Consumer East team recently secured a coveted placement for the brand on top parenting website The Bump. The article includes an in-depth review of the Bugaboo Runner, several product images from Pinterest, links to purchase, and even a video that demos how easy it is to fold and unfold the stroller. The Bump receives 6.5 million unique visitors monthly.
Electra Bicycles Takes a Bite Out of ‘Shark Week’ Coverage
As Discovery Channel’s “Shark Week” series came to a close, the nation’s No. 1 morning show, Good Morning America, rounded up some of the most shark-tastic products for viewers, including the Electra Tiger Shark Attitude Cruiser. During the “Sharks in the Park” segment, a model rode the bike around the Central Park set while the host raved about the “jaws-dropping” cruiser, calling it possibly the coolest bike he has ever seen. The segment reached 4.2 million viewers, while a link to electrabike.com shared on the show’s website reached an additional audience of 4.75 million people.
Havas Formula Hires Siobhan O’Neill as VP, Social Media
Havas Formula has hired Siobhan O’Neill as vice president of social media. A senior-level social/digital marketing strategist with more than 12 years in the industry, O’Neill’s experience spans consumer and B-to-B accounts, with particular expertise in the retail, CPG, food and nutrition, and entertainment/lifestyle categories. Working out of the agency’s LA office, O’Neill’s responsibilities include overseeing strategic planning, program development and account team management for clients ranging from Panda Express and Dunkin’ Donuts to Thrivent Racing and Bugaboo, among others. Prior to joining Havas Formula, O’Neill spent seven years at Edelman Digital in Los Angeles, where she managed social and digital campaigns within integrated programs for a diverse portfolio of Fortune 1000 accounts, including Nestlé USA, Petco, Sunkist, Activision, and Mattel. She earned her M.A. in communications management from University of Southern California.
Katie LeChase Joins Havas Formula NY as Account Supervisor
Havas Formula is thrilled to announce that Katie LeChase has joined the Business & Technology team as an account supervisor based in New York. In her new role, LeChase will assist with client strategy, account management and media relations for clients including ProSight Specialty Insurance, GoHealth, iCIMS and Virtual Health. For the past two years, LeChase worked at Co-Communications Inc., a full-service PR and marketing firm where she handled strategic planning and account management for clients across various industries, including health care, real estate and education. Previous to this she served as a PR manager at Rally.org, a crowdfunding platform, and gained additional B-to-B PR experience working at Roberts Communications. She started her career at The University of Rochester Medical Center, where she provided PR support and established the institution’s social media accounts. LeChase holds her M.A. in English from Carnegie Mellon University.