SPARK! newsletter

December 2016

THANK YOU & HAPPY HOLIDAYS

It’s hard to believe another year is almost behind us. As our teams are in the midst of 2017 strategic planning for our clients, I wanted to take a moment to express my gratitude for what has been another amazingly successful year at Havas Formula. As each issue of Spark showed, we won some fantastic new clients, executed truly successful programs, and hired or promoted some of the industry’s most talented people. The team’s dedication and the commitment and support from our clients has never been better. Year in and year out, they are the driving force behind everything we do, and the reason why we always strive to be one of the country’s best agencies. As we look forward to the end of the year, we wish you and yours a very happy holiday and a prosperous New Year.

Skinphonic Retains Havas Formula   

Havas Formula was recently tapped to launch Skinphonic™ skincare systems: My Girl™ for Women and Get Ready ‘Cause Here I Come™ for Men. Skinphonic is the brainchild of the innovation team that brought retinoids, Alpha Hydroxy Acids and breakthrough topical delivery systems to the consumer beauty market. The cutting-edge solutions in Skinphonic address the unique skincare needs of 80 percent of the world’s population with pigmented skin, while also being universal products that diminish fine lines & wrinkles, dark spots and other visible signs of aging. To connect with beauty and cultural media, the team is leveraging Skinphonic’s celebrity spokesperson, Motown legend Smokey Robinson, and his globally popular music for bicoastal launch events and media tours. Havas Formula is also partnering with Havas Edge to bring the digital campaign for the brand to life.

Havas Formula Wins Immotor, Startup from mophie Co-founder   

Havas Formula has been retained by Immotor, an innovative technology startup founded by Daniel Huang, former CEO and co-founder of mophie, one of the agency's previous clients. Immotor is redefining the personal transportation category with the Immotor GO, an ultra-portable, electric personal vehicle with IoT features on par with luxury cars. The company has also developed the Immotor Super Battery, the world’s most intelligent, portable and safe battery solution. After launching through crowdfunding platform Indiegogo in October and raising over $140K, Immotor retained Havas Formula to continue the exciting momentum and positive buzz. With Immotor GO’s availability scheduled for spring 2017, the team will execute a phased PR program comprised of media relations outreach, a product seeding and review program, event support (including CES 2017), influencer engagements, thought leadership and consumer activations.  

Jaguar Land Rover No. 1 Story from LA Auto Show   

Havas Formula recently provided strategic PR and event support for Jaguar Land Rover at the 2016 Los Angeles Auto Show. The team hosted close to 50 top-tier automotive and lifestyle journalists over three days and organized a series of activities across both brands to support the launch of three new vehicles, including the global debut of the Jaguar I-Pace Concept, the brand’s first electric vehicle. In addition, the LA Auto Show saw the U.S. debut of the all-new Land Rover Discovery SUV and the Jaguar Classic reveal of a “new original” XKSS. Over 1,000 pieces of coverage were secured about the launches, yielding 12 billion impressions. The U.S. contributed to more than half of all global coverage and the launch of the I-PACE was the No. 1 reported story from the LA Auto Show.

New York Media Tour Generates Top Placements for Happiest Baby   

As part of the launch strategy for Happiest Baby’s latest innovation, Havas Formula’s Lifestyle division conducted a media tour in New York. During the event, Dr. Harvey Karp—founder and creator of SNOO, the world’s smartest and safest baby bed—met with nearly a dozen media outlets prior to the brand’s launch. Reporters from The Wall Street Journal, Vogue.com, Pop Sugar Moms, The Bump, and Good Housekeeping were among the attendees who got the chance to preview SNOO and learn more about Dr. Karp’s mission to offer a solution for the No. 1 concern among new parents: exhaustion. The in-person meetings helped solidify press interest, including a print and online exclusive with The Wall Street Journal. SNOO has been covered in top outlets including the TODAY show, Parents, Mashable, and Romper, generating hundreds of millions of earned media impressions. 

GlassesUSA.com Featured on Ellen’s ‘12 Days of Giveaways’ Show   

Leading up to the season of giving, Havas Formula’s Lifestyle division recently secured a feature for GlassesUSA.com, the leading online retailer for prescription eyewear, on Ellen DeGeneres’  famed “12 Days of Giveaways” holiday promotion. On Nov. 17, 425 audience members received a $500 gift card to GlassesUSA.com, giving them an opportunity to experience the ease of buying glasses online. As part of the segment, Ellen shared how GlassesUSA.com can help consumers save hundreds of dollars, while also being able to choose from thousands of stylish frames. GlassesUSA.com frames and its logo were featured on screen, exposing the brand to 10 million viewers. Additionally, the giveaway was featured on Ellen’s social media channels, website landing page, and newsletter, providing further exposure for the brand.

‘USA Today’ Features Wholly Guacamole   

In support of Wholly Guacamole and its nationwide Live Wholly Tour, which launched last summer and concluded in November, Havas Formula SD’s Consumer West team landed coverage for the brand—known for its award-winning line of fresh, refrigerated guacamole products, made with hand-scooped Hass avocados and no preservatives or additives—in a “10 Best” article in top-tier news outlet USA Today. The article features Wholly Guacamole Brand Manager Terrill Bacon in a dedicated piece titled, “Tableside treat: 10 tasty spots for fresh-made guacamole.” As a guacamole expert, Bacon offers insight on the best spots to try tableside guacamole in conjunction with National Guacamole Day. The article ran in the U.S.-based Weekend and International Editions as well as online, generating more than 24.7 million impressions worldwide. 

Monoprice Amp Appears in ‘Men’s Journal’   

As a result of dedicated lifestyle press outreach, Havas Formula Chicago secured coverage for Monoprice’s Stereo Hybrid Tube Amp in Men’s Journal. The product appeared in the publication’s Style & Design issue, a comprehensive in-book feature that highlights products – tested by the Men’s Journal staff – that move design forward with beauty and purpose. Already well-regarded in the tech space, Monoprice has begun to make a name for itself among men’s and women’s interest media, with many specifically touting the sleek and sophisticated Tube Amp. The article notes it “reveals vinyl’s warmth while also offering Bluetooth connectivity for your phone.” The coverage was featured both in print and online, generating nearly 5 million impressions. 

Muuna Featured in ‘The Wall Street Journal’ 

Havas Formula recently secured a feature article on the resurgence of cottage cheese, with the spotlight on new client Muuna, a food company on a mission to modernize and disrupt the cottage cheese category. The article – “Could Cottage Cheese Ever Be Cool?” – included quotes from Muuna CEO Gerard Meyer, who addressed the brand’s introduction of single-serve cups in various fruit flavors.  Generating more than 19 million impressions, the piece ignited a national conversation around the category with Muuna at the center. Follow-up stories were published in the Consumerist and on the blog of renowned FOX News Chief Medical Correspondent Dr. David Samadi. 

Thrivent Racing Closes Out the Year by Placing in the Top 10

The Thrivent Racing team enjoyed a fruitful season in NASCAR for their second sponsorship year of driver, Michael McDowell and team, Circle Sport-Leavine Family Racing.  From the season opener to the finisher, McDowell put up career-best finishes at 16 of the 23 NASCAR Sprint Cup tracks, including cracking the top 10 at Homestead to close out the season. In between his busy race schedule—the busiest the team had ever raced, thanks to Thrivent Financial’s increased sponsorship—McDowell teamed up with other Thrivent Financial members and partner Habitat for Humanity on service projects designed to help others in need as it reinforced Thrivent’s commitment to Living Generously.

The Havas Formula Social Media team was hard at work weaving together this sponsorship’s on- and off-track dual storylines to appeal to current Thrivent members and to educate NASCAR fans about Thrivent Financial’s products and service offerings. Over 30 races, our content and community engagement program delivered 14.6M impressions, 84K social channel growth, 945K engagements and 2.5K visits to the Thrivent site during the 2016 season. 

Allie Ekblad Promoted to Associate Vice President in Havas Street  

Havas Formula is pleased to announce the recent promotion of Allie Ekblad to associate vice president in Havas Street. Since joining the team in 2010, Ekblad has been instrumental in leading countless projects for clients such as Panda Express, Wholly Guacamole, Nestlé, AQUAhydrate and KeVita, all while contributing to the growth of the Havas Street division. Leveraging nearly a decade of experience within the industry, she has counseled her clients on a range of issues, planned and managed thousands of events, and has delivered major results on a consistent basis. Additionally, Ekblad plays an important role in business development and guides the team in creative brainstorm sessions and research for budget planning. In her new role, she will take on more strategic counseling responsibilities, in addition to division-wide team and budget management.      

Havas Formula SD’s Alison Flood Promoted to SAS   

Alison Flood, a six-year Havas Formula veteran, was recently promoted to senior account supervisor in SD’s business and technology division. A media relations expert, she has landed her clients on the covers of top-tier trade publications as well as in coveted national business outlets, including Bloomberg, CNET, CNBC, and Forbes, to name a few. Thorough and well-organized, Flood excels at account management, playing a lead role on high-tech accounts such as imec, KLA-Tencor and Lam Research. From planning and executing results-driven product launches to spearheading thought leadership programs and mentoring junior staff, Flood is truly appreciated by clients and colleagues alike. In her new role, she will continue to play a larger role in strategic program development, media training and new business support.

Havas Street's Beth Soltow Promoted to Senior Account Executive  

Havas Formula is pleased to announce the recent promotion of Havas Street’s Beth Soltow to senior account executive. Over the past four years, Soltow has grown to become a fixture of the division. In addition to managing the day-to-day operations and client communications for a number of projects, she helps guide and mentor junior team members. Most recently, Soltow served as the point person on the KeVita national sampling program, which engaged more than 225,000 consumers in 10 markets over a six-month period. She has also played a significant role in the work of the Havas Street division for other clients, including Wholly Guacamole, Heineken USA and AQUAhydrate. With her experience in experiential events, sampling programs, and mobile activations, Soltow plays a key role in creating and delivering innovative client programs that produce remarkable results. Moving forward, she will continue providing top-notch client service while serving as an important resource for other members of the team. 

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