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January 2017

LOOKING AHEAD AT TECH TRENDS FROM CES 2017

Each year January brings us cold weather, renewed fitness and, of course, the hotly anticipated CES in Las Vegas. Never one to disappoint, the event (celebrating its 50th annual showing in 2017) once again proved that the world’s innovation starts there, regardless of the vertical category. Long gone are the days when every booth was populated by common consumer electronics, such as TVs, DVD players and stereo equipment. Over time, CES has become the place where you launch any innovation – refrigerators, cars, scooters, wheelchairs, beds or toothbrushes – as long as it is driven by cutting-edge technology. As this year’s event was bigger and better than ever, it was nice to have six Havas Formula clients there amidst such interesting technologies and making news of their own (see article below for more on that).

 

Havas Formula Taps Media Connections for Connected Vehicle Leader  

Tapping into the agency’s fruitful relationships with transportation trade, national business and tech media, coupled with our deep expertise in the vehicle telematics space, Havas Formula is thrilled to partner with Spireon, a groundbreaking provider of connected vehicle solutions. Spireon’s connected vehicle platform supports more than 3 million active subscribers across the company’s growing suite of product offerings for new and used car dealers; lenders and financial institutions; rental car agencies; insurers; consumers; and fleet, trailer and asset management companies. From supporting new market launches for innovative connected vehicle solutions to cultivating enhanced brand awareness in the crowded commercial vehicle technology vertical and positioning the company at the vanguard of enterprise data and analytics conversations, agency of record Havas Formula will deliver effective PR strategies to advance company momentum and drive bottom line growth. 

Havas Formula Clients Take CES by Storm  

At this year’s CES, Havas Formula assisted no less than six clients on site – Motiv, Immotor, Sound United, Brydge, Happiest Baby, and Schlage – with teams there handling everything from launching new products, conducting media interviews and hosting press events to developing content and supporting award submissions. Some highlights from the three days in Vegas included: Motiv introduced its innovative Motiv Ring, the first highly advanced wearable device that changes the way people measure activity and sleep, with coverage in outlets including Mashable and CNN Money. Meanwhile, dozens of press took a spin on the Immotor GO, an ultra-portable, electric personal vehicle, with placements landing in USA Today and Reuters TV, among others. For Sound United brands Polk Audio, Definitive Technology and Polk BOOM, Havas Formula coordinated an intimate media dinner and supported nearly 70 press briefings, resulting in coverage in CNET and Digital Trends. Bluetooth tablet keyboard maker Brydge launched the 12.3, which was named Best Accessory of CES 2017 by Laptop Magazine and featured in Forbes. And finally, we worked closely with Schlage brand futurist Rob Martens to author a contributed article on the top trends at CES 2017. In addition to being published in TWICE and cited in a New York Times story, the team brought the trends to life by creating original video content. Exciting stuff all the way around!

Wonderful Pistachios Launches Healthy Holiday Campaign  

The holidays are a time for celebrations, gatherings, and over-indulgences. To make the season guilt-free without sacrificing great taste, Havas FORMULATIN launched a holiday campaign for Wonderful Pistachios featuring brand ambassador, life coach and health aficionado Laura Posada. Program components included a #ViveWonderful Twitter chat, which allowed Posada to share the importance of staying focused on healthy choices during the holidays. More than 200 guests participated in the chat, which generated almost 6,000 tweets and 35.3 million impressions. Additionally, Havas FORMULATIN orchestrated a satellite media tour, during which Posada provided viewers with easy, healthy recipes for holiday entertaining. Combined with extensive media outreach, the team garnered 273 placements yielding 68 million impressions in outlets such as People En Español, Siempre Mujer, Hola! Magazine, Latin Times, and Mamas Latinas, to name a few. 

Polk BOOM BIT Featured in 'Rolling Stone' Holiday Gift Guide  

Polk Audio’s action/adventure brand, Polk BOOM, tasked Havas Formula with generating holiday gift guide coverage for its latest wearable Bluetooth speaker, the BOOM BIT. The Business & Technology team secured a range of coverage for the product in top-tier outlets, including a feature in Rolling Stone’s Holiday Gift Guide, “Gifts That Keep On Rocking.” The article placed the BOOM BIT alongside a variety of high-quality products and positioned the speaker as a perfect stocking stuffer for runners and cyclists. In addition to being featured in the magazine’s December issue, which boasts more than 1.4 million readers, the coverage appeared online, reaching an audience of close to 24 million unique viewers.

‘Marie Claire’ Features New Eufora Product  

Havas Formula kicked off the new year with a Eufora International hair care feature in the January 2017 issue of Marie Claire. Eufora’s new product, Conceal, was said to be “having a moment” in a “Vanity Files” story about the recent root concealers trend. The piece claimed, “Eufora’s powder goes on dry, so there’s no risk of the color smearing on your scalp or clothes” and featured a photo, pricing and website URL for purchasing the product. Marie Claire has a monthly circulation of more than 3 million. 

Electra Cruises into ‘Cosmopolitan’

Holiday gift guide coverage on Electra bicycles would not be complete without the brand’s annual feature in Cosmopolitan. This year, the Morning Star Fashion Cruiser was featured in the publication’s Ultimate Gift Guide as the perfect gift for the free spirit who wants to make every day feel like a music festival with far-out florals, earthy accents, and boho threads. Featuring a prominent image, Electra’s website and pricing information, the article reached Cosmopolitan’s monthly circulation of 9 million.  

Brandy Stone Joins Havas Formula LA as Senior Account Supervisor

Havas Formula has hired Brandy Stone as a senior account supervisor in the Los Angeles office. With an infectious personality and unrelenting drive to deliver exceptional client service alongside measurable program results, Stone joins the ranks of the PR team. She brings a strong agency background managing both B-to-B and B-to-C programs in her former positions at Konnect PR and Citizen Relations. At Havas Formula, Stone is responsible for day-to-day account management and strategic planning efforts for clients including Panda Express, Immotor, Sling Media and McCarthy Building Companies. She also plays a key role in program development, new business support, and team mentorship. Stone has a master’s degree in communication management from USC. 

Lissette Calveiro Joins Havas Formula NY as Senior Account Executive

Havas Formula welcomes Lissette Calveiro to the agency's New York office. A recent transplant from Miami, Calveiro joins the Lifestyle division as a senior account executive supporting clients such as Phillips Distilling Company, Happiest Baby, GlassesUSA.com, and Bugaboo GTS. Her main responsibilities include top-tier media outreach, day-to-day account management, event planning and execution, and junior staff mentorship. Calveiro joins the company from Max Borges Agency, where she was an account executive leading media relations and digital marketing efforts for clients in the technology and consumer sectors. Prior to that, she worked at The Dana Agency developing campaigns for lifestyle, culinary, nonprofit and beauty brands. She earned a bachelor’s degree in public relations with minors in psychology and political science from Florida State University. 

Emily Lynn Ashley Promoted to Account Supervisor  

Emily Lynn Ashley (formerly Anderson) has been promoted to account supervisor on the Business & Technically team. For nearly three years, Ashley has done an outstanding job helping to manage accounts including Element Six, KLA-Tencor and Health Center Partners. Her strong work ethic, focused attention and superb technical writing skills have contributed to her clients’ successes. Additionally, Ashley has scored numerous placements across top-tier trade and national business media, scoring hits in outlets such as Entrepreneur and U.S. News & World Report. In addition to her stellar account management and technical communication skills, she has helped guide and mentor junior staff. In her new role, she will play a deeper role in client strategy, creative ideation and team mentoring.

John Marchini Promoted to Director in Havas Street 

Havas Formula is pleased to announce the recent promotion of John Marchini to director in Havas Street. Since joining the team last year, Marchini has been instrumental in managing large-scale, highly tactical projects for clients such as Wholly Guacamole, KeVita, and CHI-CHI’S, all while playing a support role in new business development. Leveraging over a decade of experience in the experiential marketing industry, he has served as a key strategist for his clients, planning and managing hugely successful executions and consistently delivering stellar results. Additionally, Marchini has been crucial to both creative and logistical elements during creative sessions for clients and he helps to lead the team in trend research and budget construction. In his new role, Marchini will take on more integrated planning responsibilities as well as team and budget management.

 

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