SPARK! newsletter

March 2017

Celebrating Women - Near and Far

International Women’s Day on March 8 was a wonderful opportunity to recognize the positive contributions women have had on society. As we gear up for our 25th anniversary celebration next month, it was also a reminder to acknowledge the pivotal role women have played in Havas Formula’s growth and success over the years. To say we couldn’t have gotten to where we are today without them would be a gross understatement. All you need to do is take a look at the numbers – 75 percent of our leadership team and 80 percent of our employees are women. Furthermore, 65 percent of our client contacts are female, and 75 percent of our clients target women as their primary audience. Wherever you look, women play a key part in all we do, and for that we are immensely appreciative. Havas Formula wouldn’t exist were it not for you!

Michael A. Olguin, CEO

Havas Formula Named PR AOR for SCAN Health Plan

Havas Formula SD was recently named agency of record for SCAN Health Plan, one of the nation’s largest not-for-profit Medicare Advantage plans with nearly 170,000 members in California. The agency’s program will serve to elevate the brand’s profile as a senior-focused organization committed to keeping seniors healthy and independent. Entering its 40th year in business, SCAN selected Havas Formula after a competitive review to help the company engage with key audiences through a multifaceted approach centered on a thought leadership program and incorporating media relations, event support, and social media. 

Bugaboo Creates Buzz for New Bee5 Stroller with NYC Deskside Tour 

To support the overall launch efforts around the next generation of Bugaboo’s stylish and compact urban stroller, the Bugaboo Bee5, Havas Formula NY recently orchestrated a two-day deskside media tour visiting key editorial offices in the fashion, parenting and lifestyle spaces. The team secured meetings with the likes of W Magazine, Vogue, Good Housekeeping, and PopSugar, along with two Facebook Live segments with The Bump and Working Mother. To date, Havas Formula has reached a combined 408,698 followers via the Facebook Live segments, and secured coverage in PopSugar, which attracts more than 19 million unique viewers per month.

Reverie C-Suite Appears on Brit + Co

Leveraging a creative hook for Valentine’s Day, Havas Formula SD landed Reverie Co-Founder and CEO Martin Rawls-Meehan and CMO Lisa Tan in a timely feature on the site Brit + Co. The article, titled “This Couple Is Proof You CAN Successfully Live and Work Together,” spotlights the power couple’s personal tips on maintaining work-life balance and keeping “their relationship and their business thriving.” Featuring a great photo and quotes from the couple to support five essential rules—from embracing “family comes first” to appreciating your loved one’s “awesomeness”—the piece reached more than 6.7 million visitors, putting the revolutionary sleep technology company front and center among its core female millennial audience.

'Men's Health' Enjoys a Special Preview of the New Range Rover Velar
Men’s Health was recently part of an exclusive group of U.S. media invited to an advanced preview of the new Range Rover Velar ahead of its global debut at the London Design Museum. In the feature entitled “This 2018 Range Rover Velar instantly makes every other SUV look dated,” contributor Matthew Askari offers readers in-depth details about the vehicle and when it will be available to U.S. consumers. The article also includes commentary from the brand’s spokesperson and numerous images. Men’s Health is a leading lifestyle publication with the digital publication reaching 14 million unique visitors per month.

Natasha Carroll Promoted to Associate Vice President 

Havas Formula NY’s Natasha Carroll was recently promoted to associate vice president, leading the Jaguar Land Rover account. Originally from Australia, where she worked at the Red Agency, Carroll has been with the Havas group for more than eight years. Since joining Havas Formula nearly one year ago, she has demonstrated strong strategic planning and client service. Additionally, her passion, drive and ability to generate exceptional results through creative program development are widely recognized by the organization. In her new role, Carroll will oversee all integrated programming for Jaguar Land Rover while contributing to the development of her account team.

Kelly Evans Elevated to Associate Director
Kelly Evans has been promoted to associate director in the Havas Formula Chicago office. Over the past 4½ years, Evans’ passion and dedication have driven stellar account management for clients including Batteries Plus Bulbs, GoHealth, Monoprice and PAX. A trusted advisor, Evans offers strategic guidance, attention to detail and creative thinking that have been integral to her clients’ success. In addition to her outstanding client service, she continues to secure top-tier press coverage in outlets such as The New York Times, Fast Company and Business Insider. Evans is a fearless leader who not only delivers results on all fronts; she also drives her team to do the same and be the best. In her new position, she will play a vital role with Havas Chicago Village clients like Bertolli and AutoZone—managing their PR programs while working alongside the creative, media and social teams.  

Paola Cuevas Promoted to Account Supervisor 
Havas FORMULATIN is proud to announce that Paola Cuevas has been promoted to account supervisor in the agency’s Hispanic division. Since joining the company in 2014, she has been instrumental in leading and supporting key accounts such as TurboTax, Nestlé La Lechera, Ecuador Ministry of Tourism, and Mi Pueblo through exceptional client service, media and influencer outreach, and event planning and execution. Additionally, she has managed and mentored the division’s junior staff for the past two years. In her new role, Cuevas will play a greater role in strategic planning, staff management and new business efforts. 

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