SPARK! newsletter

May 2017

Though winning awards historically has never been a big driver of success for Havas Formula, we realized the strength of our programs and the growth and success of our agency warranted additional recognition. As such, we are pleased to announce that 2017 has already started out to be a banner year for Havas Formula. First, we were named a finalist for Small Agency of the Year and selected as one of the top 5 agencies to work for in North America by leading industry publication Holmes Report. In addition, we received a PRSA Bronze Anvil and SABRE Award for a campaign conducted on behalf of Schlage, and a Bronze Anvil for our work with Happiest Baby (which was also a SABRE finalist, along with Panda Express’ General Tso’s Chicken launch). And on June 8, we will be attending the PRSA Silver Anvil Awards, for which Wonderful Pistachios is a finalist in the multicultural category. Thus, the first half of the year has been exciting on many fronts. Congratulations to the teams who have managed these programs and thanks to our clients who have continued their commitment to Havas Formula.

Michael A. Olguin, CEO  

JC’s Retains Havas Formula After Competitive Review  

JC’s, an inventive goodies brand known for Dreaming Up Deliciousness™ with classic frozen treats and decadent candies with a modern twist, has retained Havas Formula as its public relations agency of record following a competitive review. The integrated program combining PR and brand activation will be managed by the agency’s LA office and include national media relations, thought leadership, product launches and seeding/reviews, influencer relations, and summer sampling mobile tour. Additionally, the team will handle trade show and event support as well as award submissions. Havas Formula was selected based on its wealth of experience in the food, CPG and lifestyle categories, as well as its strategic insight into the brand. 

Havas Formula Adds Robo 3D Printers to Portfolio

Havas Formula SD’s Consumer West division recently added Robo, designer and manufacturer of the most highly rated consumer 3D printers on the market, to its client roster. As its PR AOR, the firm will execute a comprehensive program aimed at generating exposure of its simple, easy-to-use 3D printing technologies while also positioning the brand as a thought leader committed to changing the landscape of 3D printing in bold, inventive ways. The team will launch the company’s latest innovations via a program inclusive of media and influencer sampling, events and awards, ultimately demonstrating how Robo empowers entrepreneurial-minded people to transform their simple ideas into physical objects.  

Havas Formula Named AOR by Bertolli and Carapelli

Havas Formula Chicago has added Deoleo, the world leader in sales of bottled olive oil, to its client roster. The integrated program, which includes PR, brand activation and social media, supports the company’s two leading olive oil brands: Bertolli and Carapelli. The agency will promote Deoleo’s global creative campaign through national and regional media relations, thought leadership, an influencer program, speakers bureau, awards, and trade show support. Additionally, Havas Social Media will augment the program via a strategic Facebook and Instagram plan while Havas Street executes consumer activations in key regional markets throughout the U.S., including Denver, Tampa, and San Diego. Deoleo selected Havas Formula based on its deep experience in the food and nutrition space.

Jaguar Land Rover Commands 2017 New York International Auto Show  

Jaguar Land Rover made a major splash at the 2017 New York International Auto Show, with the North American debut of the all-new Range Rover Velar, significant upgrades announced for the 18MY Jaguar F-TYPE and award wins for Jaguar F-PACE, which earned the dual titles of World Car of the Year and World Car Design of the Year. The team hosted 35 North American journalists and organized various media events throughout the week. The debut of the Zenith Range Rover Velar was the star attraction, taking place at Lincoln Center with a live musical performance by British pop star Ellie Goulding. Earlier in the day, the singer conducted a photo shoot in Central Park, where she met students of the East Side Settlement House, which received a donation of more than $100,000 from Velar sales at a charity gala auction. Over 75-plus interviews were executed throughout the week with 1,100 media placements secured for Jaguar Land Rover totaling more than 1.6 billion impressions.

Ormco Hosts Press Event at AAO Annual Meeting 

Havas Formula recently planned and executed an at-booth press event for Ormco, a leading manufacturer and provider of advanced orthodontic technology and services, at the 2017 American Association of Orthodontists (AAO) annual meeting in San Diego. The team invited orthodontic trade media to learn about recent innovations, marketing programs designed specifically for orthodontic practices, and upcoming launches, such as Damon System and Insignia Advanced Smile Design. Editorial contacts from key trade publications—including Orthodontic Products, Orthotown, Orthodontic Practice and the Journal of Clinical Orthodontics—attended the briefing, resulting in both at-show coverage and future media opportunities. 

‘VOGUE’ Features Bugaboo's Cameleon3

Bugaboo, the global mobility brand known for its stylish and innovative strollers and luggage, was recently included in a VOGUE online article titled “6 Tips for Creating a Nursery You’ll Love Even During Late-Night Feedings.” The placement resulted from the agency’s relationship with photographer and media influencer Corbin Gurkin. Bugaboo’s iconic Cameleon3 was pictured with Corbin’s hospital bag as she and her husband prepared for the arrival of their first child. VOGUE is a worldwide lifestyle publication that focuses on fashion, beauty, home decorating and current issues of interest to women today. Appears in Home Makeover Segment on the ‘TODAY’ Show

Havas Formula SD’s Consumer West division recently landed, the world's leading online destination for experiencing and buying high-quality wall art, on the TODAY show in a home makeover segment. As part of a story on how to upgrade your home, lifestyle influencer Jill Martin featured’s Photos To Art canvas print offering prominently on set, noting how easy it is to turn personalized photos into wall decor. The national segment reached 2.3 million viewers and was also posted on, which has nearly 24 million viewers per month. 

Two Hits for Second Breakfasts in ‘The Wall Street Journal

’ Havas Formula NY recently secured a spot for two clients – siggi’s and Wonderful Pistachios – in The Wall Street Journal article “How Many Times Did You Eat Breakfast Today?” about the growing trend in second breakfasts. The piece featured a number of industry experts and thought leaders in the food space, including siggi’s founder Siggi Hilmarsson and Wonderful Pistachio’s vice president of marketing, Adam Cooper. Appearing in both print and online editions of WSJ, the article garnered 53 million impressions.

Electra Loft 1 Sees Double Exposure in Major Print & Broadcast Media

The Electra Loft 1 was featured on the TODAY show in a segment on how to identify the best bike for every type of rider. Havas Formula orchestrated the original story, “Best Bike Buys,” in Bicycling magazine, which served as the inspiration for the TODAY segment. During the TV interview, Clint Cater, contributing editor for Bicycling, shared tips on how to find the perfect bike, identifying the Loft 1 as a great bike for commuting to work or around the city. The story, which also appeared on, reached a collective viewing audience of more than 26 million. 

Havas Formula Chalks Up Class of 2017 Coverage for iCIMS in ‘The Wall Street Journal’

Drawing on seasonal interest in graduation stories, Havas Formula SD’s high-tech team landed a coveted placement for client iCIMS, a leading provider of talent acquisition software, in both the print and online editions of The Wall Street Journal. iCIMS’ Class of 2017 Report piqued the interest of workforce and education reporter Kelsey Gee, who utilized the brand’s research findings and expert commentary from CMO Susan Vitale for her story, “Graduates Ill-Prepared in Job Hunt.” Between print and online, the piece reached more than 53 million readers of The Wall Street Journal. 


Berenice Gonzales Promoted to Account Supervisor

Since joining the company four years ago, Berenice Gonzales has proven to be motivated, results-oriented, and committed to executing award-winning campaigns for clients such as Wonderful Pistachios, TurboTax, Nestlé La Lechera, and Panda Express, among others. This focus and dedication has led to her recent promotion to account supervisor in Havas FORMULATIN. In her new role, Gonzales will be responsible for driving top-tier placements for her clients, leading influencer campaigns, overseeing program implementation, and mentoring junior staff. Additionally, she will support new business initiatives through ideation and scouting opportunities. 

Paige Thornley Elevated to Senior Account Executive

Paige Thornley was recently promoted to senior account executive in Havas Formula’s Consumer West division. For nearly two years, Thornley has provided excellent media relations results and stellar account support for clients ranging from Annie Chun’s and PADI to Reverie, among others. Her smart thinking and attention to detail have been integral to her clients’ success, and her knowledge of their businesses and the variety of media they target have helped to amplify their brands across earned, paid and social channels. In addition to landing top-tier press coverage across the team’s portfolio, Thornley has evolved greatly in her role as a “go-to” contact for all her clients. In her new position, she will play a deeper role in day-to-day account management as well as in the mentorship of junior staff members. She will also help manage media and influencer events, and will assist with new business development.  

Alexis Dremonas Hired as Account Supervisor 

Alexis Dremonas has been hired as an account supervisor in Havas Formula’s Chicago office. With five years of experience, Dremonas is a detail-oriented leader who has managed collaborative internal teams and diverse clients in the consumer PR sector, including housewares, healthy living and technology. Through her long-term relationships with national media and influencers, she has secured coverage on Good Morning America, TODAY, Good Housekeeping, Consumer Reports, Business Insider and CNET. Dremonas graduated from Marquette University, where she co-founded Johnston Communications, the college’s student-run PR firm. On the Havas Formula Chicago team, Dremonas will bring strategic thinking and account management to clients including Batteries Plus Bulbs, Deoleo, GoHealth Urgent Care and Monoprice. 

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