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November 2016

HAVAS FORMULATIN CLEANS UP AT ¡BRAVO! AWARDS

With $1.3 trillion in buying power, the Hispanic consumer audience is one marketers cannot ignore. Havas FORMULATIN, our Hispanic PR division, has worked with many high-profile brands to develop and execute impactful campaigns tailored specifically to the Latino community. At the recent ¡Bravo! Awards, hosted by the Hispanic Public Relations Association, the team won four Campaign of the Year awards. For work conducted on behalf of Wonderful Pistachios, Havas FORMULATIN was recognized in three categories: Food & Beverage, Healthcare & Nutrition, and Sports. The team also won in the Technology category for its TurboTax program. Now an eight-time ¡Bravo! award winner, Havas FORMULATIN secured more honors at this year’s event than any other agency!

Havas Street Retained to Bring CHI-CHI’S Salsabrations to Life  

Havas Street was recently retained by MegaMex Foods, one of the largest manufacturers of pre-prepared Mexican food across the country, to help bring the CHI-CHI’S brand to life through a large-scale experiential activation aimed at making social gatherings and celebrations more enjoyable and irresistibly flavorful. Kicking off this month, the program will activate the brand and its crowd-pleasing line of Mexican food favorites—including salsas, tortillas, dips and sauces—with “Salsabrations” at nine college football game tailgating parties, as well as through a series of local food and retail events in key markets across the U.S. Havas Street’s program is designed to continue CHI-CHI’S legacy of celebrating fun times with family and friends and amplify the brand’s festive spirit in order to generate increased brand awareness, loyalty and product trial.

Havas Formula Wins PuppySpot.com 

Following a competitive review, Havas Formula LA was retained by PuppySpot.com, a trusted service committed to helping responsible breeders place healthy puppies into happy homes across the country. The team is charged with amplifying awareness surrounding PuppySpot’s recent brand overhaul, particularly focusing on the company’s new set of values and vision under the PuppySpot name and leadership. Havas Formula will activate a program rooted in strategic positioning, thought leadership and consumer education, as well as media and influencer relations to cultivate brand affinity for the service and its new Content Center, an online community full of health, training and lifestyle tips that’s a go-to resource for pet parents. The agency will draw upon its rich expertise in the pet category and online dating space to achieve continued success in the pet-matching business.

Happiest Baby Selects Havas Formula for SNOO Launch

Happiest Baby – the company founded by Dr. Harvey Karp, renowned pediatrician and author of the best-selling book Happiest Baby on the Block – has selected Havas Formula NY’s Lifestyle division to support the launch of SNOO, the world’s smartest and safest baby bed. Launch initiatives include top-tier broadcast, print and online outreach; deskside briefings; influencer and celebrity seeding; and event support. Additionally, the team will promote the company’s mission to offer solutions to help parents raise healthier and happier kids.

Nestlé Celebrates Dulce de Leche Day with Media Event 

In honor of Dulce de Leche Day celebrated on Oct. 11, Havas FORMULATIN hosted an intimate event in New York City where 10 reporters and bloggers had the opportunity to learn about the history of Dulce de Leche as well as the versatility of Nestlé’s La Lechera Dulce de Leche product during a cooking demonstration led by Chef Julian Medina. As part of the event, attendees watched Chef Medina as he turned a traditional dessert ingredient into three savory dishes for them to enjoy.  Representatives from Hola Magazine, Vivala, Huffington Post, Siempre Mujer and Ser Padres, among others, shared updates from the event on their social media platforms and ended the evening with a cocktail reception. Coverage related to Dulce de Leche Day generated more than 8 million impressions for the brand. 

McCarthy Building Companies Sweeps Industry Awards 

In the construction industry, recognition for superior work through industry awards is vital to gaining new business and showcasing a company’s expertise. To support this priority for client, McCarthy Building Companies, Havas Formula LA submitted the company’s Southern California team for several highly competitive and renowned award programs, including the Design-Build Institute of America (DBIA) Project/Team Awards, DBIA Leadership Awards and ENR California’s Best Project Awards. Touting its superior approach to creating state-of-the-art facilities, focus on client excellence, and innovative construction solutions, McCarthy’s SoCal team took home eight awards across the three programs. These included five ENR California Best Project awards (the most of any construction company), two DBIA Project/Team recognitions, and the DBIA Distinguished Leadership Award in the Young Professional category.

iCIMS Associated Press Article Yields Syndicated Coverage

Resulting from media outreach surrounding the monthly jobs report distributed by the Bureau of Labor Statistics, Havas Formula SD’s Business and Technology team secured two interviews for iCIMS Chief Economist Josh Wright, who hails from Bloomberg and the Federal Reserve, with a highly sought-after journalist with The Associated Press. Wright’s predictions and thoughts surrounding the report were included in the article, “US hiring slowed in August, yet Americans' outlook brightens,” which was picked up by ABC News, Chicago Tribune, CNBC, US News & World Report, Yahoo Finance, and 22 other news and business websites. The coverage—which served to reinforce iCIMS’ position as a thought leader on all things talent- and job-related—collectively garnered more than 135 million impressions.

Havas Formula Drives Coverage Around Google Noto Typeface Launch

In support of one of the most expansive typography projects ever undertaken, Havas Formula SD’s Business and Technology team executed a media relations program for client Monotype, strengthening the brand’s foothold as a universal leader in type and technology. Ahead of the announcement, the team secured pre-briefings with The Verge, Fast Company, PRINT, The Atlantic, and WIRED, during which editors heard the many anecdotes of Monotype designers’ travels over the past five years, meeting with native historians all over the world to curate the Google Noto typeface. Google Noto covers more than 800 languages and 100 writing scripts, creating a typeface family that encompasses all languages with a harmonious look and feel. Proactive media outreach resulted in 104 million impressions from 50-plus pieces of coverage in outlets including TechCrunch, WIRED, Fast Company, PRINT, ZDNet, and many more. 

Havas Formula Launches Bugaboo’s First U.S. Facebook Campaign

In September, Bugaboo launched its first Facebook paid media program in support of its U.S. brand campaign. Havas Formula’s Social Media team created a strategy that would accomplish three objectives: 1) grow the U.S. specific audience, 2) increase audience engagement with content designed to communicate major brand initiatives and new product launches, and 3) drive conversion on Bugaboo.com. Using Facebook’s new Slideshow Ad formats to deliver branded experiences directly to targets, one month later the brand’s performance reports showed three significant successes: 184 percent more clicks on the Facebook page’s “Shop Now” button, four times the number of organic engagements against the previous two quarters combined, and surpassing its reach goals by 1,675 percent. Based on these early successes, the program will continue through the fall.
 

Havas Formula Celebrates Return of Lindsay Anthony to Consumer West

Havas Formula is pleased to announce that Lindsay Anthony has returned to the San Diego office to help lead the Consumer West division as senior account supervisor. In this role, Anthony is responsible for day-to-day account management for consumer clients including Wholly Guacamole, Senior Helpers, Kiddie Academy and Reverie. She also will provide guidance and mentorship to junior staff members and assist with new business development. Previously, Anthony spent three-plus years at Havas Formula, serving in both the Consumer West and Consumer Tech divisions, where she played a key part in driving influencer and media relations programming as well as managing events and trade shows.

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