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October 2016


As the world faces rapid change and grows increasingly complex, there is a growing need for simplicity. This thinking helped inspire a global brand refresh among Havas agencies, including Havas Formula. The intention of this brand refresh is to better illustrate our integration and truly bring the Havas Village to life. Our new logo celebrates the diversity of our talent and embodies our collaborative services. Our clients expect us to act like a village—and the new logo helps us to deliver on that. This is not just a new look, however. Our brand refresh also represents a transformation in the way we work. It is a powerful articulation of who we are and where we aspire to go. At Havas Formula, we are on a never-ending journey “To Better Together.” Now our brand says so, too. 

Havas Formula SD Wins Country Archer 

Havas Formula SD’s Consumer West division has retained Country Archer, leading producer of gourmet meat snacks made with high-quality, premium and clean ingredients for over 40 years. The team will help the brand generate increased awareness of its products and the company's commitment to providing original, hand-crafted recipes. Country Archer products feature gourmet cuts of extra-lean, USDA-inspected, grass-fed beef, tender turkey and juicy pork, as well as locally sourced, mostly organic ingredients, free of artificial ingredients or preservatives. Havas Formula will implement a comprehensive program focused on media relations and influencer outreach, including high VPM bloggers. The firm’s deep expertise in the food and natural category was a key factor in the decision. 

Caseology Retains Havas Formula SD 

Caseology, a leading fashion accessory brand focused on designing stylish, best-selling cell phone cases, has retained Havas Formula SD based on the agency’s deep consumer electronics experience. The team’s program focuses on positioning Caseology as architects of fashion-forward, premium quality phone cases through media relations, a substantial reviewers' program and influencer relations. The program will also centrally focus on launching new, stylish collections for the latest smartphone iterations, such as the iPhone® 7 and 7 Plus and Galaxy phones.

Havas Formula SD Executes Bags & Brews Event for 5.11 Tactical

To support client 5.11 Tactical’s inaugural participation at the Outdoor Retailer Summer Market, Havas Formula SD hosted an intimate “Bags & Brews” press event for the brand. Designed to highlight 5.11’s high-performance, multipurpose bags and packs, the event featured a presentation from brand ambassador Danny “Gator” Pritbor on how to pack a go-bag, the best types of go-bags for any situation, and what to include. Attended by more than a dozen top-tier consumer and trade media, including National Geographic, Backpacker, Field & Stream, Outdoor Life, and Men’s Journal, the event helped 5.11 Tactical forge relationships with key press while teeing up future coverage and product review opportunities.

Havas Formula SD Promotes Kiddie Academy Events

Havas Formula SD recently generated media interest for Kiddie Academy’s national Storytime LIVE! events, held at various locations nationwide throughout the summer. The free events encouraged reading in young children and featured appearances from a “real life” Curious George at each event. From July to September, the Consumer West team generated 260 pieces of coverage spotlighting the events across print, online and broadcast outlets, garnering more than 249 million impressions and $1.7 million in ad value. Check out one of our favorite segments, which includes Curious George having a dance party on-set at FOX Carolina, here.

Havas Formula NY Lands ‘Today’ Segment for The Northwest

Havas Formula NY's Consumer East team recently landed The Northwest Company on NBC’s Today show. The program’s gear and gadgets correspondent, Steve Greenberg, conducted a roundup segment on tailgating essentials with hosts Kathy Lee and Hoda. Featuring the brand’s NFL Flair Hair Visor, found in the new accessories collection, the segment also appeared on Today online for a combined reach of over 22 million viewers and close to 3 million households. Consisting of breaking news and expert tips on parenting, home, food, style and health and wellness, the Today show is one of the most-watched morning shows in the U.S.

Havas Formula NY Secures ‘Fast Company’ Feature for Bugaboo 

In support of the launch of the Bugaboo Boxer—a revolutionary new luggage system with light push steering, interlocking cases, and other game-changing details designed to allow consumers to rediscover the pleasure of travel—Havas Formula NY’s Lifestyle team secured a long-form feature in Fast Company’s digital outlet. The article, “Bugaboo Pushes Its Way Into Premium Luggage,” includes an in-depth review of the product and features several images, quotes from Bugaboo founder Max Barenbrug, and purchasing information. Fast Company online is designed for the 25- to 44-year-old entrepreneur and professional business person. The outlet provides insight into the latest innovations and new work practices as well as the people, teams, products and ideas that define the emerging world of business, reaching close to 16 million unique visitors per month. 

Thrivent Racing Goes Social with TMNT Activation

Thrivent Racing’s sponsorship of driver Michael McDowell headed for the sewers in the Teenage Mutant Ninja Turtles 400 race at Chicagoland Speedway, when McDowell was selected by event organizer Nickelodeon Kids as one of four Sprint Cup drivers to run specially-wrapped TMNT cars. McDowell’s No. 95 Thrivent Racing car sported a Donatello-themed paint scheme, while the driver wore a custom Donatello fire suit and helmet. Building on Thrivent Racing’s successful social strategy—which includes a UGC initiative designed to reward fan participation—the social team encouraged kids at home to share photos of themselves wearing “Turtle Power” gear, and engaged fans on-site via a “Spot the Slice” social scavenger hunt. Attracting the attention of key partners including NASCAR and Motor Racing Network, the program generated 26,000+ individual engagements, with more than 165,000 people reached.

Havas Formula SD Scores ‘InStyle’ Hat Trick for KEVIN.MURPHY

It’s rare that a top-tier media outlet like InStyle will cover a brand more than once in a month, let alone three times in a week. However, Havas Formula SD pulled the troika with the help of KEVIN.MURPHY’s education team and the brand’s appealing, high-performance products. All three articles squarely positioned KEVIN.MURPHY’s experts as go-to sources for healthy, beautiful, runway-worthy hair, utilizing the team’s insight on how to wake up with flawless hair, correct damage, and discover the real difference silk pillowcases can make. Combined, the three articles—which also featured four different hero products—exposed KEVIN.MURPHY to an audience of nearly 7 million. 

Jessica Lieu Promoted to Associate Director

Havas Formula is pleased to announce the recent promotion of Jessica Lieu to associate director in the Consumer West division. Since joining the team last year, Lieu has been instrumental in leading client programs for Annie Chun’s, Daiya,, and Three Bridges, among others. Leveraging nearly a decade of experience in consumer lifestyle and consumer packaged goods PR, she has counseled her clients on a range of issues, managed events, and leveraged key relationships with top-tier national media to help drive a steady stream of client coverage in outlets ranging from the Today show to USA Today. Additionally, Lieu has guided her team to amplify overall media results, participated in strategic planning across the division, and played an increasingly important role in business development. In her new role, she will take on more integrated planning responsibilities as well as team and budget management on her accounts.

Havas Formula LA Promotes Daniele Natola to Account Supervisor

Havas Formula LA has promoted Daniele Natola to account supervisor. Since joining the agency more than a year ago, Natola has landed a steady stream of top-tier media placements, while managing program initiatives ranging from product launches and blogger campaigns to thought leadership and awards programs. Her strategic eye and creativity working alongside clients to meet their objectives consistently yields exceptional account service. Most recently, Natola played a key role in the PR success of Panda Express’ launch of General Tso’s Chicken. The integrated campaign drove widespread awareness for the new dish in addition to elevating a broader narrative around the brand’s American Chinese Originals thematic. Moving forward, Natola will continue to leverage her seasoned writing and organization skills while increasing her role in day-to-day team and account management for clients including Panda Express, McCarthy, EchoStar and Dunkin’ Donuts, among others.

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