Havas Formula partnered with Rhône Valley Wines to execute an event in the U.S. targeting trade, press, and key influencers. The Nôtes du Rhône event series was created to offer an innovative and participatory experience, and to extend Rhône’s social media reach.
Prior to event day, guests were invited to share a personal memory related to the brand through Facebook and the best submission was awarded a grand prize trip to the Rhône Valley. All guest submissions were utilized to create a gallery on site, dedicated to the brand’s expansive variety of wines. In addition to the gallery viewing at the event, guests participated in a wine presentation and tasting.