Havas Formula’s PR philosophy is rooted in storytelling. Storytelling has long been one of the most effective forms of communication for engaging an audience. Stories capture our imagination, connect with us on a personal level, and have the power to inform us in ways that words alone cannot do.
This is true for brands as well. By constructing a compelling story laced with fact and emotion, brands are able to grab an audience’s attention and build a connection. Havas Formula creates dynamic brand stories that enable our clients to connect with their audience on a level that truly resonates with them.