The stories we tell capture an audience.

Brand-centric and driven by results. We help grow brands.

Philosophy

Havas Formula’s PR philosophy is rooted in storytelling. Storytelling has long been one of the most effective forms of communication for engaging an audience. Stories capture our imagination, connect with us on a personal level, and have the power to inform us in ways that words alone cannot do.

This is true for brands as well. By constructing a compelling story laced with fact and emotion, brands are able to grab an audience’s attention and build a connection. Havas Formula creates dynamic brand stories that enable our clients to connect with their audience on a level that truly resonates with them.

Our Approach

Our approach can be broken into eight service areas that enable us to create powerful stories about a brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, thereby allowing the brand to achieve relevancy and differentiate itself from the competition.

Brand Insights
Brand Strategy
Brand Exposure
Brand Influencers
Social Influencers
Social Conversations
Brand Activation
Brand Partnerships
Brand Insights
Conduct research to gather insights for developing strategy
Brand Strategy
Define brand positioning and key messages
Brand Exposure
Outreach to traditional media outlets to secure earned editorial
Brand Influencers
Utilize third-party experts to drive media coverage and validate proof points
Social Influencers
Partner with socially-connected influencers to drive brand evangelism.
Social Conversations
Drive online engagement through digital and social media programs
Brand Activation
Execute experiential marketing programs to engage consumers
Brand Partnerships
Establish co-branding partnerships to reach new and different audiences
Brand Insights
Brand Strategy
Brand Exposure
Brand Influencers
Social Influencers
Social Conversations
Brand Activation
Brand Partnerships

Research Resources

Havas Formula utilizes three proprietary research panels to access keen insights into key vertical target consumers. Each panel enables us to better understand motivations, buying habits and brand knowledge, which we leverage to develop comprehensive public relations programs.

Mommies Who Care

By regularly conducting surveys and product sampling with more than 250 participating moms, we can tap into their personal interests — from what they like to wear to what they prefer to feed their kids — and use this knowledge to help us deliver messages, products and marketing that more accurately resonates with moms, who make the majority of purchases in any household.

The Collective

To gain a clear understanding of what millennials think, do, want or believe, we formed an advisory panel of nearly 10,000 male and female nationally distributed consumers, ages 21-32, called The Collective. We can access this group on a moment’s notice to survey, gain insights or test concepts. Most importantly, our process allows us to ascertain what motivates them and what they believe in when it comes to supporting a brand.

Nueva Latinas

We have developed a research database consisting of more than 1,500 vetted Hispanic women that we call Nueva Latinas, which we utilize to better understand how this elusive female consumer thinks and feels about various brands.

Havas Formula

New York
200 Hudson St. 7th Fl.
New York
NY
10013
212.219.0321
San Diego
1215 Cushman Ave
San Diego
CA
92110
619.234.0345
Los Angeles
810 Parkview Drive N
El Segundo
CA
90245
310.578.7050
Chicago
36 E. Grand Ave.
Chicago
IL
60611
312.229.0605

Jump To

Formula

Formulatin

Formula

© 2015 Formula

All Rights Reserved