Since uprooting from New England nearly a decade ago, Ditas Mauricio continues to delight in the San Diego sunshine. In her free time, she enjoys playing tennis, exploring new recipes, and dreaming of her next travel adventure. She also does a lot of running—along the beach and chasing after her two young daughters.
With more than two decades’ experience developing award-winning public relations programs for her clients, Ditas provides strategic leadership to Havas Formula’s consumer division, guiding her team through everything from successful product launches to brand-building promotions for a range of respected national brands and across a variety of industries (including food/beverage, consumer packaged goods, retail, health/wellness and mom-focused brands).
As a result of several long-standing relationships, Ditas has developed a keen understanding of the natural products industry and a penchant for healthy living. Continuously pushing herself and her team to offer new insights and creative ideas, as well as closely follow industry trends, she seeks to educate her clients on best practices for consumer and influencer engagement while keeping in sync with the new media landscape.