Mia West lives and breathes adventure. A former roller derby queen, she still enjoys full-contact sports and loves a good spar in the boxing ring. And when she’s not pushing her ’65 Chevy Nova to the limits, she’s likely trotting the globe and befriending the natives. While she may come across as a tough girl, she’s actually a big softy with a major weak spot for wayward stray dogs like her beloved Lola. Mia has more than 15 years’ experience helping both big brands and startups launch scene-stealing media relations campaigns and get the most value from their PR programs. Her client expertise ranges from beauty/fashion and pets to home décor and travel/hospitality. As the VP of Havas Formula’s Publicity division, she manages a team dedicated to building buzz for clients including FTD/ProFlowers, Sheraton, Electra Bicycle Company, and Kevin Murphy. Getting her start in public relations at Havas Formula (2001-2004), Mia ran West PR, a boutique firm specializing in lifestyle brands such as Petco and All Across Africa. With eight years at the helm, she refined her client service and budget management skills, while drumming up coverage in high-profile outlets ranging from ELLE and Woman’s Day to People and Good Housekeeping. Previous to this, she served as the former PR director for a division of Procter & Gamble Beauty, and managed numerous consumer accounts while working for some of the most recognizable agencies in Southern California.