AVP Social Media
Piper Collings is a proud Ohioan who loves exploring the outdoors, discovering new places – whether a local restaurant or distant country – and educating anyone who will listen about the proper way to eat an apple. Her family’s nearly 200-year-old apple and peach orchard in Ohio is the heart of her family and it serves as a constant and delicious reminder of what it means to eat well and share the wealth with others.
A curator and cultivator at heart, Piper thrives on helping clients make an incremental change or dramatic leap in their social content marketing. As Associate Vice President, she helped build the social media division within Havas Formula and currently leads her team of creatives, strategists, and analysts. From paid social media campaigns to creative strategy and brand building, Piper oversees the development and execution of all social programs. She drives her team and clients to constantly think about the mechanics of the user experience, the emotional buy-in factor for all creative, and keeping the end in mind from a business perspective.
Piper’s career began with building integrated marketing programs with web development, SEO, creative, PR and event teams for two global leaders in the metalworking industry. She has brought that integrated mindset to all of her subsequent work, including the Unilever Ice Cream portfolio and now with Havas Formula across clients such as Panda Express, Maui Jim, Bugaboo, Dunkin’ Donuts, and SCAN Health.