VP Consumer Technology
An East Coast transplant by way of West Palm Beach, Boston and New York City, Tara Reid has become a California girl at heart. A new mom with a baby boy, she often can be found strolling the parks, beaches and farmers' markets of North San Diego County.
Tara has been an agency PR practitioner for more than a decade, developing and executing successful programs for clients across both consumer packaged goods and consumer technology. Additionally, she has represented brands in such diverse categories as nutrition, health and fitness, spirits, arts and entertainment, and business technology. She is currently focused on all things related to consumer electronics, gadgets and tech gear, executing everything from media events and product launches to influencer programs and co-branding partnerships.
Joining Havas Formula in 2008, Tara serves as a senior strategist, providing her clients and team with daily counsel and program management while driving all activity across her accounts. With a proven track record spearheading creative, integrated programs that have increased brand awareness for her clients, her industry insights and thought leadership have established her as a trusted partner. Additional responsibilities include mentoring and supporting the professional development of her team while helping to drive new business growth for the agency overall.