Canon, a consumer electronics powerhouse, sought help positioning the brand as a technology innovator while exhibiting at CES. They charged Havas Formula with the full show management including the brand’s first press conference at CES.

Centered around the theme “TogetherNext”, Havas Formula created a story arc that weaved Canon’s latest technology into a future-forward narrative to illustrate the brand is more than an imaging company. This was further reinforced by leveraging celebrity, Joseph Gordon-Levitt to bring to life the company’s, new powerful VR meeting software. Guidance was also provided in the form of messaging and run-of-show to ensure the press conference was executed seamlessly.

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