Donut Tree

How did Edible launch the world’s first chocolate-dipped fruit donut? By disrupting National Donut Day! Havas Formula built and placed an 18-foot apple tree in the heart of New York City’s Oculus. To showcase the newest treat–and our harvested not fried narrative–donut pickers handed out samples and educated passersby. We also seeded media and influencers making the activation deliciously newsworthy!

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