Leadership

HAVAS WORLDWIDE
Michael A. Olguin CEO
Michael A. Olguin CEO

Outside of the office, Michael A. Olguin is known to travel more than a Jet Blue flight attendant, bleed SDSU Aztec Red & Black, and enjoy taking his ’65 Chevy Malibu for a spin with the top down in San Diego. An avid runner, he has completed seven marathons, yet he knows his way around a nice bottle of scotch and Cuban cigar.

Michael founded Havas Formula in 1992 as a national public relations boutique agency. A senior strategist with more than 30 years’ PR experience, he is equally versed in driving B-to-C and B-to-B programs for clients across consumer, lifestyle, high-tech, consumer technology, sports, entertainment, and travel categories. In addition to serving as Havas Formula’s leader, Michael expanded the agency’s offering with the creation and supervision of specialty divisions Havas FORMULATIN, Havas ATTN, Havas Trust and Havas Street, which offer Hispanic PR, social media and brand activation services, respectively.

Overseeing a nationwide staff of more approximately 200 employees in six offices—New York, Los Angeles, San Diego, Chicago, Denver and Miami—Michael splits his very full days across client strategy, leadership team management, and growing the agency through new business development. He is frequently featured as a PR expert in trade and business publications ranging from PRWeek, Ad Age, AdWeek, Entrepreneur and Inc., and as a speaker at industry events including PRSA International Conference and Hispanicize. Through Michael’s leadership and direction, Havas Formula has earned numerous awards and accolades for both client campaigns and agency success.

HAVAS WORLDWIDE
Alexis McCance CFO
Alexis McCance CFO

When she’s not busy working in her many Excel spreadsheets, Alexis McCance enjoys playing golf and camping with her husband and two kids. The only one at Havas Formula to have her own private mini-fridge—stocked with beverage essentials Diet Coke and wine—this D.C. transplant can be found starting her mornings with French Vanilla Coffee and occasionally raiding the Havas Formula snack bar as a substitute for lunch.

Alexis has more than 20 years’ experience in the operations field and is principally responsible for working with the presidents in strategic planning for Havas Formula, Havas Street, Havas ATTN, Havas Trust and Havas FORMULATIN. Joining Havas Formula in 1999, she currently oversees the agency’s operations, accounting, human resources, and IT departments. Additionally, she plays a key role in optimizing the company’s structure.

As one of Havas Formula’s longest-standing employees, Alexis has dedicated herself to expanding the company’s business and improving the overall efficiency of operations. In her time at Havas Formula, she has grown her department from two to a 15-person team, expanding the accounting department and bringing HR and IT in-house. She also plays an integral role in sustaining a vibrant company culture and is always prepared for a last-minute BBQ or happy hour.

HAVAS WORLDWIDE
Emily Porter President, West
Emily Porter President, West

Emily Porter has nearly 20 years of experience in public relations, with a focus on building the profiles of both B-to-B and consumer brands. Known for her strong leadership, creativity, and problem-solving skills Emily has contributed significantly to the agency’s growth. Currently, she oversees five different groups at Havas Formula spanning high tech, consumer tech, industrial, consumer/QSR/retail, and emerging brands.

Since joining Havas Formula in 2006, Emily has helmed successful and award-winning programs for signature clients spanning numerous industries including financial services, manufacturing, transportation, enterprise software, CPG, housing and real estate, professional audio, and more. Her brand experience includes JP Morgan Chase, RE/MAX, Behr Process Corporation, KLA, Qualcomm, Canon, Shure, Panda Express, Smashburger, Nature’s Bakery, Merrell, and more.

Emily holds a bachelor’s degree in English and Communications from the University of Kansas and a master’s degree in Public Relations from Boston University. Beyond work, Emily loves spending time with her two kids, cooking, running on the daily, wine-tasting, and tinkering with her classic car.

HAVAS WORLDWIDE
Jarrod Walpert President, East
Jarrod Walpert President, East

With more than 24 years of PR and marketing strategy experience, Jarrod serves as president of Havas Formula’s east region, overseeing several Consumer and B-to-B divisions, as well as the agency’s digital arm, Havas ATTN, and the agency’s creative and strategy team.

A seasoned strategist and storyteller, Jarrod is research-obsessed, utilizing actionable insights to develop brand positioning and program strategies that merge traditional, social and emerging media channels to help brands connect with target stakeholders. He has driven successful brand marketing programs for numerous high-profile consumer and lifestyle brands in a wide range of industries, from food and beverage, spirits and consumer packaged goods to travel/hospitality, luxury and automotive.

On a perpetual quest for further education, he earned his master’s in strategic communications from Columbia University and holds APR accreditation through the Public Relations Society of America. He is also recently certified as an integrative health coach from the Institute for Integrative Nutrition.

HAVAS WORLDWIDE
Adrienne Cadena President, Street
Adrienne Cadena President, Street

Shortly after starting at Havas Formula in 2005, Adrienne Cadena helped to launch the agency’s brand activation arm, Havas Street. Now serving as its president, Adrienne played an instrumental role in driving Street’s dramatic growth and raising its profile to become one of the foremost activation agencies in the country.

In addition to her knack for business development, Adrienne has successfully created and managed programs for numerous high-profile consumer and lifestyle clients. Her work has included everything from sampling and experiential campaigns (Beam Suntory, Heineken USA, T-Mobile, Pepsi) and mobile marketing tours (Lego, Midland, Herdez) to large-scale activations (Mike’s Hard Lemonade, Wholly Guacamole) and creative publicity stunts and pop ups (J.P. Morgan Chase, Panda Express, edible, Nature’s Bakery).

Overseeing her team out of Los Angeles, Adrienne manages everything from creative concept development, strategy and program planning to program results, analysis and financial management. Always seeking ways to make Havas Street stand apart from the competition, she developed customized online reporting systems to track and measure programs, and she was instrumental in launching Havas Street’s internal recruiting department, which has vetted 25,000+ qualified brand ambassadors nationwide for client programs.

In 2015, Adrienne was awarded the 40 Under 40 Award by PRWeek. A University of Southern California graduate with a master’s degree in communication management, Adrienne serves on the board of advisors for The Center for PR, a group started within USC’s Annenberg School of Communication. In this capacity, she helps to connect corporations, agencies, academics and students to define the future of the industry and develop those who will shape it.

In her spare time, Adrienne likes to stay active by taking Pilates reformer classes, enjoys spending time with her husband and three daughters, volunteering at her daughters’ schools, and always cheers on her favorite teams – the Los Angeles Lakers and USC Trojans.

HAVAS WORLDWIDE
Ditas Mauricio EVP Consumer West
Ditas Mauricio EVP Consumer West

Since uprooting from New England over a decade ago, Ditas Mauricio continues to delight in the San Diego sunshine. In her free time, she enjoys playing tennis, exploring new recipes, and dreaming of her next travel adventure. She also does a lot of running—along the beach and on the soccer sidelines cheering for her two daughters.

With more than two decades’ experience developing award-winning public relations programs for her clients, Ditas provides strategic leadership to Havas Formula’s consumer division, guiding her team through everything from successful product launches to brand-building integrated marketing experiences. Her work spans a wide range of respected national brands across a variety of industries, including food/beverage, consumer packaged goods, home and décor, retail, and health/wellness.

As a result of several long-standing relationships, Ditas has developed a keen understanding of the natural products industry and a penchant for healthy living. Continuously pushing herself and her team to offer new insights and creative ideas, as well as closely follow industry trends, she seeks to educate her clients on best practices for consumer and influencer engagement programs that will ultimately drive purchase intent.

HAVAS WORLDWIDE
Katie Lippman SVP Consumer East
Katie Lippman SVP Consumer East

Katie Lippman has the kind of energy that could fuel a city. Her engaging personality and quick wit immediately put people at ease; but they soon learn that she also has a sharp business mind that’s always one step ahead. When not busy traveling (she’s grown accustomed to working on planes, trains and automobiles!), this Midwesterner at heart enjoys spending time with her husband and three little girls,  Ellie, Maggie and Annie.

Katie has more than 15 years’ experience in public relations, with strong expertise in mom brands, CPG, food/beverage, spirits, and health and wellness. As senior vice president of the consumer division based in New York, she provides strategic counsel, creative program development and account team management for clients including Bugaboo, Schlage, Maui Jim, Justin’s, Sun Basket, and Spindrift, among others.  She also plays an integral part in new business development efforts and driving agency growth.

Prior to transitioning to her current role, Katie held various positions at Havas Formula. She joined the agency in 2007, beginning in our San Diego office. Representing high-profile brands such as Kashi, she advanced to director of the consumer division before moving east in 2009. Katie assumed the post of associate vice president in Havas Formula NY’s lifestyle division, where she led program strategy and execution for clients such as SodaStream, Wyndham Hotel Group and Tribe Hummus before helping to launch the consumer division on the East Coast.

HAVAS WORLDWIDE
Tara Reid SVP Chicago
Tara Reid SVP Chicago

After having lived in Boston, New York City, L.A. and San Diego, Tara Reid left coastal living for the Midwest to launch Havas Formula’s Chicago office in 2016. While she has quickly developed a love for the Cubs and (somewhat) embraced (the fashions of) winter, Tara remains a California girl at heart. A mom of two boisterous boys, she often can be found spending time with them and her husband at the baseball field, building Legos or catching up on the latest episode of Paw Patrol.

Tara has been an agency PR practitioner for more than 15 years, developing and executing successful programs for clients across consumer, lifestyle and consumer technology verticals. Additionally, she has represented brands in such diverse categories as retail, food/nutrition, health and fitness, spirits, arts and entertainment, and business technology. As vice president of the agency’s Chicago office, she develops and implements strategic public relations programs for brands like Sears, Bertolli olive oil and Mike’s Hard Lemonade—managing everything from media events and product launches to influencer programs and co-branding partnerships.

Joining Havas Formula’s San Diego office in 2008, Tara advanced as associate vice president of the Consumer West division, representing clients like Kashi and Art.com. She then became vice president of the Consumer Technology division, overseeing brands like Monoprice, Boostcase and Sound United.

Tara provides her clients and team with daily counsel and program management while driving all activity across her accounts. With a proven track record spearheading creative, integrated programs that have increased brand awareness for her clients, her industry insights and thought leadership have established her as a trusted partner. Additional responsibilities include mentoring and supporting the professional development of her team while helping to drive new business growth for the agency overall.

HAVAS WORLDWIDE
Alexis Anderson Executive Vice President
Alexis Anderson Executive Vice President

Alexis prefers to run at a high speed at all times. When she’s away from her desk, you’ll likely find her doing all-out sprints at Orange Theory, racing down the snowy slopes of Breckenridge, Colo., or chasing after her two rambunctious young boys. Fitness, family and getting outdoors is what recharges this California beach girl turned Colorado explorer.

In her 17+ years of national PR agency experience, Alexis has led award-winning B2B and B2C programs that span numerous verticals including financial services, real estate, professional services, consumer technology, and CPG. Her passion and expertise are centered around creative ideation, strategic problem-solving, flawless program execution, and people-first leadership. Alexis helps to shape innovative plans and support divisions working on programs that include Chase, RE/MAX, Shure, Allegion, Criteo, Sun-Maid, Spindrift, and Justin’s—among others.

Alexis first joined Havas Formula in 2005 as an assistant account executive and later returned to the agency in 2017 as an associate vice president of the B2B practice. She was elevated to executive vice president in 2021. In her current role, she oversees the corporate and consumer practices within the Havas Formula Midwest hub as well as new market growth in Denver. Alexis is responsible for contributions to new business growth, client strategy, team mentorship and agency culture.

HAVAS WORLDWIDE
Taryn Finley VP Growth
Taryn Finley VP Growth

Affectionately known as T-Pain throughout Havas Formula, Taryn Finley survived the winters in New England to land back on the sunny shores of Southern California. She has always been fascinated by the mind and trying to understand/connect with other people. Majoring in cognitive science, she translated her love of people relations to a career in public relations. Her competitive spirit engrained from years as a long-distance swimmer and playing collegiate water polo now emerges on the bike at a SoulCycle class. She’s got a special place in her heart for carrot cake, a good glass of wine and hip hop. Recently hitched, she and her husband enjoy the local foodie scene in their neighborhood and scouting their next travel adventure.

In addition to a wealth of corporate PR experience (she spent three years in-house), Taryn honed her chops at Havas Formula by starting in San Diego’s business and technology division, where she developed strong team leadership and account management skills across a wide spectrum of B-to-B, technology and consumer brands. In 2013, Taryn was promoted to vice president and assumed the helm of Havas Formula’s Los Angeles division. In this position, she provides strategic counsel and creative program development for a range of B-to-C and B-to-B clients, while overseeing her team and aiding the agency with business development efforts.

HAVAS WORLDWIDE
Mia West VP Publicity
Mia West VP Publicity

Mia West lives and breathes adventure. A former roller derby queen, she still enjoys activities that challenge her physical prowess, making the rounds each week at Barry’s Boot Camp, Orange Theory Fitness and boxing. And when she’s not pushing her ’65 Chevy Nova to the limits, she’s likely trotting the globe and befriending the natives. While she may come across as a tough girl, she’s a big softy with a major weak spot for wayward stray dogs like her beloved Lola.

Mia has nearly two decades of experience helping both big brands and startups launch scene-stealing media relations campaigns and get the most value from their PR programs. Her client expertise runs the gamut including beauty, fashion, food and beverage, pets, home décor and travel/hospitality. As the VP of Havas Formula’s Publicity division, she manages a team dedicated to building buzz for clients including FTD/ProFlowers, Electra Bicycle Company, High Brew Cold Brew and KEVIN.MURPHY.

Getting her start in public relations at Havas Formula (2001-2004), Mia ran West PR, a boutique firm specializing in lifestyle brands such as Petco and All Across Africa. With eight years at the helm, she refined her client service and budget management skills, while drumming up coverage in high-profile outlets ranging from ELLE and Woman’s Day to Peopleand Good Housekeeping. Previously, she served as the former PR director for a division of Procter & Gamble Beauty, and managed numerous consumer accounts while working for some of the most recognizable agencies in Southern California.

HAVAS WORLDWIDE
Anita Gomes Senior Vice President
Anita Gomes Senior Vice President

A tenured B-to-B technology marketing leader and former Havas Formula client, Anita joined the agency following extensive in-house experience at leading brands Qualcomm, Sony and Gateway. Providing senior-level strategic program and team leadership to drive outstanding results for high tech and B2B clients, she serves as a trusted advisor with broad-based perspective rooted in a multifaceted professional background.

Anita is avid traveler, lifelong swimmer, political junkie, Bravo TV fan, and occasional garden putterer. When she’s not working, Anita enjoys watching her middle schooler quarterback his flag football team and her high schooler progress her guitar-playing skills.

HAVAS WORLDWIDE
Donovan Roche VP Trust
Donovan Roche VP Trust

Donovan Roche already used up his 15 minutes of fame appearing on the ‘90s dating TV show “Love Connection” (it was not). A total music hound, he enjoys frequently going to concerts and, since 2014, he has followed a tradition of attending a different music festival each year (he’s since crossed Coachella, KAABOO, Bottlerock, Outside Lands, Austin City Limits and Wonderfront off his bucket list). On most weekends you can find him blazing the many hiking trails throughout San Diego County – from Torrey Pines in Del Mar to Iron Mountain in Poway.

With 25 years’ experience in PR and marketing, Donovan heads the agency crisis practice, Havas Trust. He has spearheaded and managed numerous crisis communications efforts for clients in diverse industries, ranging from consumer and retail to healthcare and technology. Previous to his current role, Donovan served as vice president of growth and vice president of strategic services. In both positions, he played a pivotal part in business development and helping to grow the agency as well as internal/external agency communications, industry awards, staff mentorship and office-wide writing/editing services.

A former journalist and PRSA board member, Donovan is frequently published as a crisis and PR expert in business and trade publications including Entrepreneur, Fast Company, Inc., PRWeek, Adweek, MediaPost, Ragan.com, O’Dwyer’s and PR News Crisis Insider. Before entering the PR field, he spent 10 years as a writer and editor for publications including San Diego Union-Tribune, San Diego Reader, and SLAMM (a lifestyle and music magazine he co-founded).

HAVAS WORLDWIDE
Andrew Pearson Group Creative Director
Andrew Pearson Group Creative Director

Driven by a passion for exploring the world, Andrew came to Havas Formula the long way round – via three other continents across two hemispheres.

Being born and raised in South Africa introduced Andrew to his first love – the great outdoors. If the chance to see and explore somewhere new came up, he took it. From camping in the veld of the Serengeti to scuba diving in Mozambique, from hiking the Lesotho mountains to mountain biking across Victoria Falls in Zambia, the urge to go new places is an itch he’s never quite scratched.

Which might explain how over the last 20 years his career in advertising has taken him on a path from Johannesburg to Cape Town, then London, then Dubai and finally to New York, where he oversees Havas Formula’s digital arm, ATTN, as well as the creative and strategy offering, covering the earned media/PR, social/digital & experiential/activation divisions.

A copywriter and creative director who has been globally awarded for both creativity and efficacy, Andrew has written and directed countless campaigns across the full range of ATL, digital & social integration, content creation and earned PR. He is also a really big epic fantasy and comedic fiction nerd.
HAVAS WORLDWIDE
Aaron Levine VP Consumer Tech
Aaron Levine VP Consumer Tech

Aaron Levine, VP of Consumer Technology for Havas Formula, has spent a majority of his career within the home entertainment and audio industry, working in a variety of marketing, product marketing and PR roles for iconic brands such as Sony, Sound United and Pioneer Electronics. Before joining Havas Formula, Aaron was Vice President of marketing at Cleer Audio, a manufacturer of premium headphones and smart speaker, where he led the company’s global marketing and PR efforts. Aaron began his career in the CE industry at Pioneer Electronics working for the in-house PR team, leading PR efforts for the company’s TV, Home Audio, Video and industrial display business. He moved to San Diego to take on a new challenge at Sony Electronics, managing PR for the Home Audio and Video businesses where he led efforts in the Blu-ray Disc vs. HD-DVD format war for Sony’s product groups. After helping to win the format war, Aaron transitioned into a product marketing role within the Home Audio business group where he led efforts for the companies Sound Bar, A/V receiver, speaker and custom installation business. While in this role Aaron was able to increase Sony’s brand position and revenue to be a significant player within the space. As a result of his audio aptitude, he was tapped to usher in the latest audio format from Sony, Hi-Res Audio. Aaron then joined Sound United, where he was the Sr. Director of global marketing, championing the company’s marketing and PR strategies across all of its brands including, Polk Audio, Denon, Marantz, HEOS and Definitive Technology. Aaron is a music and movie enthusiast and loves baseball and food adventures.

HAVAS WORLDWIDE
Emigdio Rojas VP FORMULATIN
Emigdio Rojas VP FORMULATIN

Emigdio Rojas is a seasoned executive whose expertise encompasses the development of marketing and corporate communications strategies that connect with multicultural consumers throughout the U.S. multicultural and Hispanic market. Throughout his more than 15 years’ experience, he has established a track record of executing highly effective regional, national and global campaigns for international corporations across a variety of sectors.

Mr. Rojas has a diverse skill set that reflects his entrepreneurial, adaptive style, drawn from experience in account management, media relations, strategy development, consumer research and insight development, influencer marketing, branded entertainment and creative development.

Over 15 years, he has led integrated marketing communications for top international corporations in the packaged goods, pharmaceutical, healthcare, technology, cybersecurity, fundraising and insurance industries.

Emigdio holds a master’s degree in business management from Baruch College, a disruptive strategy and innovation executive level certificate from Harvard Business School, a graduate certificate in integrated marketing from New York University and a bachelor’s degree in business administration from Santa Maria University.

He lives in Miami with his wife and two daughters. He is an avid cyclist who likes to compete every now and then and loves the outdoors.

HAVAS WORLDWIDE
John Marchini Vice President
John Marchini Vice President

Fresno born and raised, John does his best to stay connected to his rural roots even while living in Los Angeles. An avid outdoorsman, John can often be found (or not found) hunting, fishing, and/or camping with his dog Mojo.  An aspiring Bob Villa, when he isn’t outdoors, John can be found in his woodshop where he crafts furniture, cutting boards, and other custom projects for friends and family. This inclination towards working with his hands has served him well in his role as the Director of Operations and Strategic Business Development.

John’s role at Havas Street has been constantly evolving since he joined the team in early 2016. While still serving as the point person for some of Streets largest client’s, John also heads the operational control for the team including DOT regulations & compliance, leasing, and vendor management. In addition to constantly seeking out cost and operational efficiencies for clients, Marchini also spearheads continuing education for the division which includes emerging trends and industry insights, along with ever changing regulations on the regional and national levels.

Over the course of his 12+ years in experiential marketing, he has worked on numerous national programs for clients including Hormel/MegaMex, KeVita (PepsiCo) and State Farm. John has played an integral part in all facets of event activation from strategic planning and creative to in-the-field execution and management. With a focus on program logistics and operations, Marchini is constantly working with new technologies and vendors to ensure the consumer experience is as immersive and engaging as possible.

HAVAS WORLDWIDE
Victoria Armas AVP
Victoria Armas AVP

SoCal Native, Victoria Armas, bleeds Dodger blue and is a self-proclaimed music enthusiast. Mother of 2 children and 2 Frenchies, Victoria enjoys family time at the beach and has a ‘thing’ for seafood and sushi. She likes to stay active taking exercise classes in muy thai, pilates, and most recently sought out yoga to help provide some balance to her busy schedule.

Working in the industry for 12+ years, Victoria truly understands what it takes to be successful in the field. Her career in field marketing started with Red Bull Energy drink where she worked as a brand ambassador, quickly working her way up to market and regional manager roles supporting brands such as Miller Brewing Company, New Balance, and HobNob Wines.

Victoria joined Havas Street in 2010 and has played an integral role in the day-to-day field operations for one of Havas largest clients, Heineken USA. Her get-it-done attitude and process implementation helped to increase the agencies scope on the Heineken business that began as a regional program soon evolving to a national program for the brand portfolio.

Having grown up in a large family, Victoria works hard to foster a family environment within her field teams encouraging best practice sharing and collaborative efforts. Leading a national structure, Victoria always has her finger on the pulse of all market happenings, whether it be a traditional sampling event in a neighborhood sports bar or an onsite activation at Coachella.

As an AVP, Victoria supports clients by helping to ensure consistency across markets, execution strategy, best-in-class reporting, KPI tracking, and budget management.
Victoria’s scrappiness, solutions, persistence and hardworking ways have made her a trusted “go-to” for all national field programs.

HAVAS WORLDWIDE
Amy MacFarlane AVP Street Beam
Amy MacFarlane AVP Street Beam

Amy is a seasoned experiential marketer with previous experience in the adult beverage space on brands like Guinness, Absolut, Jose Cuervo and Dos Equis. Over the past 10 years, she helped build a successful 40+ market on-going experiential program for State Farm. Most recently, Amy spent the last year leading a small agency with clients such as Tim McGraw, ESPN, ACC, adidas, USA Today and NFL Green. Her recent work included overhauling the Atlantic Coast Conference’s fan experiences to be focused on sustainability, inclusion, philanthropy and health & wellness. Similarly, she managed a recent adidas program focused on the brand’s sustainable events and vision to elevate sport through philanthropy/inclusion practices.

Coming full circle, she is back in spirits leading the Jim Beam experiential business, overseeing client development, program creation, budget management and program strategy.

HAVAS WORLDWIDE
Brandy Stone Senior Vice President
Brandy Stone Senior Vice President

Brandy Stone, or as we like to call her ‘Queen B’, is an award-winning, public relations and integrated marketing specialist with over 10 years of experience across CPG, B2B, tech, fashion, lifestyle, food/beverage, health, crisis, entertainment and more. With a deep passion and wealth of experience for working with challenger, new/emerging and prominent household brands, Brandy’s strategic communications approach goes beyond traditional media relations to create dynamic, disruptive, and meaningful campaigns. Based in Southern California, Brandy has been with Havas Formula since 2016 and currently leads the agency’s Consumer LA and Home/Industrial Divisions as Senior Vice President. Playing an integral role in helping her clients differentiate themselves in the marketplace, Brandy has experience working with a range of brands from emerging start-ups and family-owned businesses to category disruptors and Fortune 500 corporations. Beyond client service, Brandy is a true mentor at heart. She has a natural skill for fostering professional relationships that inspires the growth and development of others, as her positive energy/outlook towards this industry is unmatched. Brandy has a Masters of Arts in Communication Management from the University of Southern California, and a Bachelors of Arts in Journalism from California State University, Northridge.

Outside of work, Brandy would describe herself as an “experience seeker” – as she is someone who is always willing and interested in doing/having fun, living life to the fullest. It’s about the good vibes – so that includes anything from bottomless mimosas to Beyoncé.

HAVAS WORLDWIDE
Keith Pillow Vice President, High Tech
Keith Pillow Vice President, High Tech

When he’s not generating positive media coverage and raising brand awareness for Havas Formula’s technology clients, Keith Pillow remains active fulfilling his destiny as one of the PR profession’s last remaining Renaissance men. An avid reader, cinephile, foodie, chef and professional pinball player, he enjoys playing competitive golf and tennis, watching pro/college football, working out in the gym, waxing poetic on Twitter, and writing his humorous autobiographical book detailing his many adventures in the PR realm. With over 25 years of combined in-house and agency experience, Keith serves as vice president of Havas Formula’s High Tech group, where he oversees accounts in a broad spectrum of industries and enterprise technology segments.

An insightful corporate communications practitioner and product marketer, Keith specializes in implementing high-impact, results-driven integrated strategies and programs that combine earned, paid, and owned/branded-media placement/generation techniques, with cutting-edge social media, mobile marketing, and content marketing channels. He has worked with dozens of early-stage and start-up technology concerns in his career, as well as major brands such as BMC Software, Compaq, Nortel Networks, Sony PlayStation, Stamps.com and Yahoo.

Keith holds B.S. degrees in marketing and international business from the University of Colorado (#GoBuffs!), a MBA in marketing from Pepperdine University, and an accreditation in public relations (APR) designation from the Public Relations Society of America (PRSA). In addition, is an adjunct professor of marketing at California State University Los Angeles (CSULA), where he teaches advertising and other marketing courses, and an adjunct professor of PR at Pepperdine University. Keith is also a frequent guest lecturer and panelist at other area colleges and universities.

HAVAS WORLDWIDE
Chloe Zuanich Associate Vice President, Consumer LA
Chloe Zuanich Associate Vice President, Consumer LA

Born and raised in Peru, Chloe Zuanich has a passion for exploring and immersing herself in new cultures, as evidenced by her love of travel. She loves to cook everything from scratch – from bread to pasta and mozzarella cheese – you name it, she’s cooked it. She’s an avid podcast listener, Peloton enthusiast, loves shopping for her wardrobe and home, and can’t resist a good dirty martini. Chloe is bilingual in English and Spanish.

With a decade’s worth of PR experience under her belt, Chloe has developed strong expertise in the QSR, consumer and lifestyle, health, entertainment, retail, and tech industries, among others. She has a passion for developing unique and creative campaigns for her clients and has managed day-to-day programs for brands like Rite Aid, Sears, Panda Express, Smashburger, and Merrell. Chloe’s vast skillset includes planning and execution of events, writing award submissions, brand messaging development, managing influencer programs, developing strategies for new product launches, and more. She is a strong mentor who deeply cares for the success of her team members, both professionally and personally.

Chloe is one of our most adaptable employees, having worked across several teams within the agency. She began her tenure at Havas Formula in 2013 as an intern in the San Diego office, moved to Chicago in 2017, and ultimately transitioned to Los Angeles in 2020. She was even selected to represent the agency internationally and worked in Havas Dublin in Ireland, helping launch the city’s first-ever Ice Bar activation. In her current role, Chloe oversees the Consumer LA division, playing a key role in program strategy and team development.

Capabilities

Our strategic approach can be broken into eight service areas that enable us to create powerful stories about your brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, allowing your brand to achieve relevancy and differentiate itself from the competition.


Person writing date on sticky note Brand Insights

Using primary and secondary research, including our proprietary research panels, we uncover actionable insights that drive strategic thinking and recommendations.

Brand Strategy

All of our programs are anchored in insights-led strategies so that every activity and key message ladders back to your brand’s master narrative.

Brand Exposure

Earned media sits at the center of all of our programs as we look for ways to keep your brand front and center across the right media outlets—online and offline—that matter most to your target audiences.

Brand Influencers

In order to penetrate the national morning shows, top-tier print press as well as online content channels, we identify and partner with the right influencers who are both media-savvy and connected.

Hand interacting with mobile device Digital Influencers

Utilizing a hybrid of established relationships and state-of-the-art social listening tools, we identify and cultivate relationships with the right digital influencers who use their voice and authenticity to drive referral, awareness and word of mouth.

Social Conversations

We have the full in-house capability to handle your social needs soup to nuts, from daily content and channel management to larger strategies meant to disrupt today’s social continuum and drive fanaticism.

Football field. Symbolizing strategy Brand Activations

Our in-house Street division handles large and scalable experiential events, stunts, sampling programs and more, so target audiences can experience your brand in ways that drive awareness, trial, purchase and loyalty.

Brand Partnerships

We identify the right brand partners and build relevant, buzzworthy collaborations that make your marketing dollars work twice as hard.

Over-the-shoulder image of a video editor in our content studio Brand Building

We roll up our sleeves and get creative to help raise your brand’s profile in the marketplace.

Image of a tablet laying on a table ( a device where digital commerce occurs). Thought Leadership

Leveraging your C-Level/subject matter experts, we ensure your brand is the one media turns to when industry input is needed

Research Panels

Havas Formula utilizes three proprietary research panels to access keen insights into key vertical target consumers. Each panel enables us to better understand motivations, buying habits and brand knowledge, which we leverage to develop comprehensive public relations programs.

Modern Moms
By regularly conducting surveys and product sampling with more than 250 participating moms, we can tap into their personal interests — from what they like to wear to what they prefer to feed their kids — and use this knowledge to help us deliver messages, launch products, and share marketing materials that more accurately resonates with moms, who make the majority of purchases in any household.
The Collective
To gain a clear understanding of what millennials think, do, want or believe, we formed a national advisory panel of nearly 10,000 male and female consumers, ages 25-40, called The Collective. We can access this group on a moment’s notice to survey, gain insights or test concepts. Most importantly, our process allows us to ascertain what motivates them and what they believe in when it comes to supporting a brand.
Latinos 2.0
We have developed a research database consisting of more than 1,500 vetted Hispanic women that we call Nueva Latinas, which we utilize to better understand how this elusive female consumer thinks and feels about various brands.