Jeulia Jewelry, the fast-growing jewelry brand known for bold design, customization, and accessible luxury, has tapped Havas Formula to build broad U.S. visibility across fashion, lifestyle, and gifting media. The partnership will focus on positioning Jeulia as a trusted source for on trend, statement making, and meaningful jewelry while making the brand top of mind for key moments such as engagements, anniversaries, holidays, and self-gifting occasions. Havas Formula’s program aims to reinforce value and customer confidence, introducing Jeulia to new audiences and helping the brand stand out in a crowded category.

Havas Formula secured a standout feature in Business Insider for System1 examining Coca Cola’s 2025 “Holidays Are Coming” campaign and the broader debate around AI generated video. Despite mixed reactions to the AI elements, the article spotlights System1’s data as the voice of the consumer in terms of creative effectiveness, with the ad earning a 5.9 star score, the highest possible rating for long term brand growth. System1’s SVP of Marketing Vanessa Chin’s provided commentary on emotional storytelling and creative consistency. The story linked directly to System1’s Test Your Ad report, driving additional visibility and reinforcing System1’s leadership.

As Red Lobster began its turnaround, national attention focused on the brand reclaiming its place in the casual dining landscape. Havas Formula helped shape that conversation by leveraging CEO Damola Adamolekun, the architect of the comeback, securing feature coverage in top-tier outlets including Fortune and a recent interview PBS News Hour. The interviews explore Red Lobster’s momentum over the past year and Adamolekun’s strategy for 2026, from restaurant remodels and menu innovation to maintaining affordability and accessibility for guests nationwide. The coverage positioned Red Lobster’s leadership and long-term vision as central to its renewed relevance in a highly competitive category.

Havas Formula drove significant momentum for Ownwell, a property tax reduction comapny, with a strategic rollout of its Series B funding news. The announcement was anchored by an exclusive in Crunchbase News that set the tone for weeks of sustained coverage. The agency secured 23 placements totaling more than 102M impressions across Wall Street Journal, Axios, Fortune, Housing Wire, Commercial Observer, and key local business outlets—delivering broad visibility across every priority audience from venture and finance to housing and consumer press. Each story reinforced Ownwell’s national expansion, new product launch, homeowner savings impact, and overall business traction, strengthening the brand’s position within the prop tech and consumer finance landscape. This wave of high quality earned media deepened relationships with top tier reporters, elevated Ownwell’s market presence, and established a strong foundation for the next phase of national consumer focused storytelling.

Advertising effectiveness company, System1 partnered with Havas Formula to drive standout Super Bowl season visibility, leveraging proactive and reactive pitching, proprietary data, and thought leadership to secure meaningful integration across top U.S. outlets. To cut through reporter inbox overload, Havas Formula hosted an invite only NYC media breakfast, “Cracking the Code on Super Bowl Creative,” with System1, offering an exclusive ad preview and insights that equipped attending reporters with tools to shape Big Game coverage. The overall pre-game effort generated significant year over year gains—+119% in earned coverage and +1,257% in impressions in top outlets including Adweek, Forbes, Wall Street Journal and many more—while reinforcing System1’s authority in creative effectiveness and opening doors for future conversations with high profile national media.

Tasked with continued support around elevating Red Lobster’s story, Havas Formula successfully secured a high impact Business Insider feature spotlighting Red Lobster’s ongoing turnaround under CEO Damola Adamolekun. The story highlights how the beloved seafood chain who filed for bankruptcy in 2024, is now seeing rising foot traffic and renewed customer interest, driven by refreshed menus, updated restaurant experiences, and strategic buzz building efforts. By placing Adamolekun at the center of the narrative, the piece reinforces the brand’s evolving identity and positions him as the public face of its revival, underscoring Red Lobster’s momentum post-Bankruptcy.

Havas Formula kicked off Q1 with high impact and high-touch support for long standing client Shure. The agency drove a successful CES with the launch of the new MV88 USB C, securing top tier coverage in outlets including The Verge, Engadget, Billboard, and Trusted Reviews. Then, Havas executed a well attended press event at the iconic Village Studios ahead of NAMM, further elevating Shure’s presence with music and professional audio industry media. Rounding out the quarter, the agency supported Shure’s debut of the new IntelliMix Bar Pro at ISE in Barcelona, showcasing the company’s continued leadership in conferencing technology with articles in AV Magazine, MyTechDecisions and Commercial Integrator.

In January, Revlon Color Cosmetics hosted 10 media and influencers for an intimate, appointment-based experience, the “Iconic in an Instant Suite,” with celebrity makeup artist Vincent Oquendo. Attendees received personalized one-on-one glam sessions featuring January’s new product launches alongside a range of Revlon favorites. During the sessions, Vincent shared education on the PhotoReady Lift + Fill Skin Tint and Glimmer Tinted Moisturizer Stick, highlighting their lightweight feel, radiant finish, and flexible shade range while demonstrating the formulas in real time. Guests also received professional headshots following their appointments, leaving with both firsthand product experience and ready-to-use assets that extended the event’s impact beyond the room. The event has already generated coverage from TODAY, including the story “Achieve Your Best Brows Yet With These Expert-Recommended Products.”

Ivy Fertility, the world’s most compassionate fertility network and global pioneers and innovators in the field of advanced reproductive technologies, in-vitro fertilization, third-party reproduction, andrology and fertility research, recently hired Havas Formula. The agency will aim to drive increased awareness, exposure and thought leadership for the company, its best-in-class care and physician network, which includes 28+ locations across the U.S. The program will focus primarily on generating earned media around how the company sets the standard in fertility medicine and helps people build families, while also incorporating media-connected influencers and targeted industry award submissions. Since the program commenced, Havas has already landed Ivy Fertility in top media outlets including SELF, HuffPost, BabyCenter and more. Havas Formula’s deep industry expertise in health and wellness, including cutting-edge fertility science, was a key factor in the decision.

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