Schlage partnered with Havas Formula to elevate its smart lock portfolio, drive visibility around key launches, and reinforce leadership in the competitive smart home category. When the anticipated retail launch of Sense Pro moved to 2026, the team needed to quickly pivot strategy while sustaining momentum, media interest, and share of voice. Havas Formula capitalized on CES with strategic embargo outreach, developing press materials, executive messaging, and advance briefings that secured top-tier coverage in outlets including The Verge and CNET. When Sense Pro’s launch shifted, the team redirected focus to support the retail debut of Schlage Arrive through launch messaging, FAQs, media alerts, and a targeted review seeding program to generate hands-on coverage. The team also drove award submissions that earned recognition from Good Housekeeping, reinforcing third-party credibility during key shopping periods. Executive spokespeople were positioned as experts on home security, smart home adoption, and design trends through interviews and commentary. Always-on outreach across tech, home, lifestyle, and trade media ensured consistent visibility in reviews, roundups, and seasonal retail moments. Schlage secured sustained top-tier coverage across consumer and trade outlets, including placements in The New York Times Wirecutter, Forbes, and Popular Mechanics. The brand maintained category-leading share of voice, reinforced its innovation credentials, and successfully navigated shifting product timelines, positioning both Arrive and Sense Pro for continued success in 2026.

153 Earned Placements

3.8B Earned Impressions

$35.9M Ad Value

126:1 ROI