HMD Global, the owner of NOKIA phones, was looking to generate exposure of its new Nokia 3.1 smartphone and carrier partnership with Cricket Wireless among female millennials and moms. HMD tapped Havas Formula to create a fun and engaging event that would resonate with target media and influencers. Dubbed “Darlings & Devices,” Havas created a “Bachelorette” viewing party in New York City that would showcase the features of the new phone while pampering important audiences. In addition to the event, Havas also orchestrated desksides with key tech and consumer press with HMD executives, as well as an editorial integration with Hearst.

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