As TurboTax’s U.S. Hispanic PR agency of record, Havas FORMULATIN leverages earned media, influencers, events and paid partnerships to build awareness and relevance among the U.S. Hispanic audience. To date, each tax season has secured more than many placements and generated over 440 million impressions, helping TurboTax see a 14% YOY increase in Latino filings.

As one of the key components to the year’s tax season, TurboTax partnered with Latina influencer Jenny Lorenzo to interview consumers on the streets of Los Angeles. The impromptu Q&As were turned into a video series to help demystify common tax myths, using humor and cultural references, and it lived on Lorenzo’s Instagram and YouTube channels.

385 Media Placements

185.5M Earned Impressions

142 Social Posts

65M Reach