To amplify LiveRamp’s corporate messages during the Covid pandemic, Havas Formula launched a vigorous thought leadership sprint designed to elevate brand perspective and acumen around three communication pillars: addressability, recession-proofing, and the rise of advanced TV, dominating mindshare in target business and trade media.

We did this through a dynamic and aggressive pipeline of timely, focused creative pitches speaking to the undercurrent of pain points experienced by brand marketers as a result of the economic shutdown offered a platform to secure a multitude of earned placements. Spanning print, digital and new media, the agency garnered executive commentary, byline, webinar and podcast opportunities across each of the three messaging themes. Results for each pillar ranged from 114% to 400% of target KPIs, measurably impacting favorable brand awareness and consideration.

400% Target KPI

52% Competitive Share of Voice

1.8B Total Media Impressions