Einova, a start-up charging accessory brand, informed Havas Formula that all 2022 new product introductions would be delayed until mid-2023. Their product line would now be two plus years old.

Without new models being launched, Havas Formula team created a block and tackle approach with a steady stream of timely creative pitches focused on lifestyle trends, aggressive seasonal gifting, and leveraged strong media contacts at product recommendation sites like Forbes Vetted, CNN Underscored, and Reviewed.com. In addition, the team developed a low-cost creative mailer targeted at the back-to-school stories and conducted proactive newsjacking outreach around iPhone and Android phone announcements. Finally, the team developed thought leadership stories that would keep Einova in the press and front of mind.

108 Media Placements

2.7B Earned Impressions