With the launch of Norwegian’s newest cruise line, Prima, Norwegian Cruise Line partnered with popstar, Katy Perry.  Given the recent news of Virgin’s partnership with Jennifer Lopez, Havas Formula created excitement around Katy’s Las Vegas residency as a means to share the news, and ultimately force press access to the star by bringing them to her.

153 Media Placements

164 Million Impressions

42 Hosted Media

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