Canon
CES TogetherNext
CES TogetherNext
Canon
With the launch of its newest cruise line, Prima, Norwegian Cruise Line partnered with popstar, Katy Perry. Given the recent news of Virgin’s partnership with Jennifer Lopez, Havas Formula leveraged excitement around Katy’s Las Vegas residency to share the news, and ultimately grant press access to the star by bringing them to her.
153 Media Placements
164M Impressions
42 Hosted Media