Havas Formula worked with Swedish ice cream brand N!CK’s to support its initial launch in partnership with iconic game Minecraft. The collection marries the innovation of two Swedish brands – merging N!CK’s patented food science technology and flavor expertise with Minecraft’s iconic game elements – to create delicious treats that provide a healthier snack and dessert option for the gaming community and beyond.

Through a traditional earned media approach and product seeding, Havas Formula secured 64 media placements amounting to 91.6M impressions in just the first month of the partnership’s launch.

64 Media Placements

91.6M Impressions