When Nick Bailey was named President and CEO of RE/MAX, the team was challenged to elevate, spotlight and celebrate the new leader and executive via a national broadcast and business blitz. Through a holistic paid and earned program focused on Bailey during the spring/summer homebuyer season, Re/MAX’s new head honcho was everywhere —including placements on Cheddar, and in Business Insider, The Associated Press, and FOX Business.

Exceeded Program KPIs

158M+ Earned Impressions

283.9M+ Controlled Impressions