Cox Automotive, one of the world’s largest automotive marketing and remarketing companies, was looking to cut through the clutter and raise its visibility as the go-to authority for dealers.  Leveraging a two-fold strategy, Havas Formula capitalized on macro industry trends and tapped the brand’s proprietary data assets. In addition, the agency crafted a full pipeline of creative pitches. The hyper-aggressive media blitz resulted in consistent, high-impact visibility placements across national business, mainstream and top-tier trade press.

Communicator Awards: 2023 PR Campaign Award of Distinction

146 Media Placements

1.1 Billion Impressions