On National Sunglasses Day, one of the biggest days of the year for Maui Jim, Havas Formula invited an exclusive group of top-tier media and influencers to a sunset helicopter ride around New York City, wearing the brand’s latest sun style. Maui Jim is a leader in eye health and lens technology, and seeing the world through the brand’s glasses allowed the group to experience key features like UV and glare elimination, color enhancement, and lens clarity. Editors and influencers were then invited to an after-party, where they received one-on-one fittings and consultations with Maui Jim’s stylist to select the best pair of sunglasses for them to take home.

196​ Media Placements​

​1.8M​ Earned Impressions​

63K​ Social Impressions

60+​ Event Attendees​