Havas Formula worked with Swedish ice cream brand, N!CK’s to support their initial launch in partnership with iconic game, Minecraft. The collection marries the innovation of two Swedish brands, merging N!CK’s patented food science technology and flavor expertise with Minecraft’s iconic game elements to create delicious treats that provide a healthier snack and dessert option for the gaming community and beyond.

Through a traditional earned media approach and product seeding, Havas Formula secured over 64 media placements with 91.6M impressions over the course of the first month of the partnership’s launch.

64 Media Placements

91.6M Impressions