Almost every week it seems as though a new brand is entering the ‘Chicken Sandwich Wars,’ launching their new take on the chicken sandwich. How do we make Smashburger stand out of the crowd with the launch of its new Scorchin’ Hot Crispy Chicken Sandwich?

We position Smashburger as a leader in the fast-casual space and a relevant contender in the chicken wars by leveraging the launch to create national buzz,  increase exposure and visibility on social media and use the new LTO as an incentive to drive trial and traffic among consumers.

Havas Formula flipped the narrative. Smashburger will make peace and announce a call to ‘end the chicken wars,’ by encouraging unity across all chains for the love of crispy chicken sandwiches in general.

Communicators Awards: 2023 PR Campaign of Excellence

358 Pieces of Coverage

785M Gross Impressions

822 Influencer Impressions